Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. |
A former dealership employee steps up and debunks myths about dealers and car salesmen. His takeaway: they’re pretty nice people. | ||
| 2. | Ford dealers are testing beacons to beckon customers. As shoppers look at for-sale vehicles, the beacon devices broadcast info to their smartphones. The goal: to seal the deal. | ||
| ADVERTISEMENT Learn How Buyer Detection Moves More Metal | |||
| 3. | Boy, is NADA mad at the New York Times for what the trade group calls a bogus claim that a Washington Post analysis branded as dead wrong. Do these papers read each other? Anyway, here’s what an irked NADA has to say. | ||
| ADVERTISEMENT New Rule #03: Connect from the moment of interest. | |||
| 4. | It’s a gas, gas, gas. The Obama Admin. overestimated the potential of electric cars, but it also vastly underestimated how much internal-combustion engines could improve. | ||
| ADVERTISEMENT No More Turf Battles: Keeping Sales and F&I Teams Connected In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tues, June 30 at 2pm. Register now! | |||
| 5. | Jay Cimino places “people” at the top of his “Five P’s” management philosophy. Click here to learn what the other four stand for in this WardsAuto Dealer 500 player's great game plan. |
Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.