Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
| 1. | Annual U.S. auto sales once typically topped 17 million units. Then came the recession. Sales plunged to 10.6 million. Now, one forecast calls for a return to 17 million next year. It would differ from the old days, in a good way. | ||
| 2. | Just because people say they dislike doing something, doesn't mean they won't do it. Take negotiating a car deal. Some customers drive hard bargains. | ||
| ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5% . The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |||
| 3. | Seasonal sales events work for car dealers. So do dynamic countdowns telling how much time is left in a big sale. Check out what else helps attract buyers over the holidays. | ||
| 4. | Something about exploding vehicle safety equipment gets people's attention and stokes fears. A dealer says an air-bag recall is needlessly worrying customers. | ||
| 5. | That didn't take long. A guy buys a 707-hp Dodge Challenger SRT Hellcat from a dealer. An hour later, he crashes it. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
