Subaru always planned to be a fast, smart follower when it comes to transitioning to EVs, and that strategy seems sound given the slowdown in consumer demand.
In an industry being transformed by electrification and connectivity, technology is a key driver of growth and a technology branding strategy is foundational.
The chipmaker, collaborating with a long list of software partners, has put together a plug-and-play platform designed to let automakers move to next-generation electrical/electronic architectures more quickly and efficiently.