The car-sharing business is growing far faster than the car-selling business. In about a decade we’ll know if the traditional automakers rose to the challenge or failed. So roll up your sleeves, Detroit.
The transition to fleet management of autonomous vehicles represents a great opportunity for fleet operators. Eventually, it will allow the industry to shift its focus from cost-savings to revenue generation.
Even though electric cars don’t have radiators, Mercedes, BMW, Audi and Jaguar all have giant radiator grilles on the front of their EVs. It’s as if they can’t figure out how to identify their brands without that familiar radiator grille.
Tesla soon will face formidable competition from German juggernauts. Technically they will be able to match everything Tesla has done. But will they be able to capture the fun, whimsical and sassy attitude Tesla has created?