The new Treasury Department rules exclude most EVs and PHEVs from the full $7,500 new-vehicle tax credit, but the department has ruled that all commercially leased EVs and PHEVs qualify for the $7,500 tax credit for the lessor.
New privacy laws and consumers' ability to block third-party tracking make it nearly impossible for auto retailers to leverage third-party data for their advertising. Dealerships now find themselves needing to pivot to first-party data strategies.
Traditional automotive brands and newcomers alike must create names that offer excitement, originality and scalability to allow growth as well as inspire consumers.