Supermodel, BMW Model Pairing Most Engaging Car Ad

Audi, Nissan and Mazda maintain their places for the second straight week, with Audi’s promotional tie-in ad for “Captain America: Civil War” at No.2, Nissan’s collision-avoidance-technology spot at No.3 and Mazda’s “Carried Away” at No. 4.

WardsAuto Staff

May 18, 2016

1 Min Read
BMW M2s costar with model Hadid
BMW M2s co-star with model Hadid.

A BMW commercial featuring fashion model Gigi Hadid claims the No.1 position in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by

Audi, Nissan and Mazda all maintain their places in the chart for the second week in a row, with Audi’s promotional tie-in ad for “Captain America: Civil War” at No. 2, Nissan’s spot showcasing collision-avoidance technology at No. 3 and Mazda’s “Carried Away” ad narrated by Aaron Paul at No.4.

Honda takes fifth place with a commercial about a square world where skateboarding is impossible and traffic is a nightmare unless you have a ʼ16 Civic Coupe. Even the ad’s format follows the theme: It begins playback as a square but transforms into widescreen as Honda bends the rules in this alternate reality. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 BMW M2 TV Spot, 'Eyes On Gigi Hadid'

21.20% Digital Share of Voice, 1.1M Earned Online Views

2. Audi TV Spot, 'Captain America: Civil War - The Chase'

11.69% Digital Share of Voice, 179k Earned Online Views

3. Nissan Safety Today Event TV Spot, 'Everyday Experts'

7.52% Digital Share of Voice, 1.7k Earned Online Views

4. 2016 Mazda3 TV Spot, 'Carried Away'

5.41% Digital Share of Voice, 332k Earned Online Views

5. 2016 Honda Civic Coupe TV Spot, 'Square'

4.40% Digital Share of Voice, 162k Earned Online Views

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