Volvo Readies Car-Share Service for Europe Roll-Out

Paul Myles, European Editor

September 1, 2022

1 Min Read

Following trials in Sweden, Volvo is formalizing its car-sharing service into a standalone provider company before a further roll-out in Europe.

So far, its Swedish offering has seen 250,000 registered customers and nearly a million completed journeys. Now its M shared mobility brand is becoming Volvo On Demand to be developed and operated by the subsidiary, Volvo Car Mobility. This platform expects to extend the ways customers can access Volvo cars. It is part of a long-term strategic investment to increase the significance of shared mobility hoping to deliver personal, sustainable and safe mobility.

The automaker says independent analysis shows that one shared car from Volvo Car Mobility currently replaces the need for up to nine privately owned cars in Swedish cities, corresponding to an annual reduction of more than 16,000 tons of CO2 emissions. The shared mobility service is freeing up space in cities, helping customers to a more sustainable lifestyle while saving time and money.

Volvo On Demand will continue to be powered by Volvo Cars’ proprietary AI-driven mobility platform. Magnus Fredin, senior-vice president of global online business at Volvo Cars, said: “At Volvo Cars, we want to provide complete freedom to move in a personal, sustainable and safe way. Volvo Car Mobility’s future-forward strategy is helping us to deliver on that promise. Volvo On Demand will make new inroads into the evolution of flexible car access. We’re thrilled to be on this journey together. Volvo On Demand is able to reach target groups that don’t necessarily want to own a car but need occasional access to one.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

About the Author(s)

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like