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    Tier-Zero Advertising Gets Specific

    Knowing when to advertise means knowing when customers are ready to buy.

    By Adam Armbruster • June 13, 2014
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    Canada Big-Truck Sales Fall 12.1% in May

    Volvo’s 33.3% gain in Class 8 not enough to offset losses by other brands as Class 8 declines 3.4%.

    By Paul Zajac • June 12, 2014
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    U.S. Truck Market Posts Best May Since 2006

    May was the ninth consecutive month that big trucks recorded a year-over-year increase.

    By Paul Zajac • June 12, 2014
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    Don’t Market to Ghosts

    Dealerships waste money when they rely on data bases containing information that’s inaccurate, outdated or duplicated.

    By Misti Miller • June 10, 2014
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    Telenav Promotes Personalized Navigation as Next Frontier

    The software-and-services supplier is pitching potential customers on the system, which includes vehicle tracking and advertising.

    June 10, 2014
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    Record Fuel Economy for U.S. Light Vehicles in May

    The index rating for May was 1.4% above April, the largest month-to-month increase since January 2013, due to a market shift to smaller vehicles and hybrid and electric powertrains.

    By Erin Sunde • June 4, 2014
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    May 2014 Sales Thread (FINAL): SAAR Soars to 87-Month High

    Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.May 2014 Light Vehicle Sales Volume:WardsAuto forecast LV Sales:         1.55 million unitsActual Ma...

    By John Sousanis 1 • June 3, 2014
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    How Dave Power Became ‘Voice of the Customer’

    Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.James David Power III will be inducted into the Automotive Hall of Fame in Dearborn, MI, on July 24.It’s a fitting tribute to the man who, p...

    By David Smith 1 • May 30, 2014
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    Five Fast Fastener Tips for Automotive Manufacturers

    The expense of recalls and other warranty issues, not to mention tarnished reputation, far exceeds that of investing in quality fasteners of proven durability.

    By Brad Yerkes • May 30, 2014
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    Enough With ‘Transparency’

    A history of auto retailing, or how we got to where we might not want to be.

    By David Ruggles • May 28, 2014
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    Once-Exclusive Brembo Adapts to High Volume

    Recognized for producing brakes for high-performance cars, Italy-based Brembo has expanded its product strategy to include high-volume mainstream vehicles. But BMW, Mercedes and the new Chevrolet Corvette remain core customers.

    May 28, 2014
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    Mini Unveils Superleggera Vision Concept

    The concept roadster was developed by Mini and Italian design house Carrozzeria Touring Superleggera.

    By Giancarlo Perini • May 28, 2014
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    Proton Names Former PM Chairman

    Observers are split on whether Mahathir Mohamad, seen as a driving force behind Proton since its inception in 1983, will make a good chairman for the automaker.

    By Alan Harman • May 27, 2014
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    Williams Vows to Keep Focus on South as UAW Chief

    As the UAW’s regional director in Illinois Williams has dealt extensively with the Detroit Three automakers, Caterpillar, Case, Mitsubishi and Navistar, where he has been a board member for seven years.

    By Joseph Szczesny • May 23, 2014
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    Love Affair With Cars Is Moving, Not Fading

    Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.We’ve been hearing the mantra for years: Young people don’t care about cars anymore. They socialize with hand-held mobile devices, not vehic...

    By • May 22, 2014
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    What’s So Sexy About Rice Hulls?

    Automakers like the renewable-resource aspect of bio-reinforced polymers.

    By • May 22, 2014
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    Once Snubbed, Plastics Guys Now Doing Fine

    Material innovations are in the works as automakers seek to reduce vehicle weights.

    By • May 21, 2014
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    Passion Key Ingredient to Successful Design, Panel Says

    The designer panel says another critical element to a successful design is to lessen reliance on technology, with one participant noting clay modeling is essential.

    By Byron Pope • May 16, 2014
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    FCA 5-Year Business Plan Overreaching

    Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.Fiat Chrysler Automobiles’ 5-year business plan outlined last week was certainly ambitious, if not somewhat overreaching.The strategy calls ...

    By Byron Pope 1 • May 15, 2014
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    Canada Big-Truck Sales Inch Up 0.1% in April

    Canada Class 8 deliveries were down 2.4% in April.

    By Paul Zajac • May 14, 2014
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    U.S. Big Trucks Climb 11.4% in April

    Class 5 led all segments in April with 28.7% gain.

    By Paul Zajac • May 13, 2014
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    EU Takes Coordinated Approach to Auto Recalls

    One source of safety difficulties automakers face is the increasing complexity of design. The average car now has about 15,000 parts, most coming from a global network of suppliers.

    By Carmen Paun and Kylie Kendall • May 13, 2014
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    WardsAuto Flashback – May 2014

    Coal Strike Hits Ford; Briggs Walkout; Industry Preps for D-Day; Composite car is $2,557; Ford Plans SUV; Chrysler-Mack Proposed; AWD Cars Slow; Taurus on Top

    By Al Binder • May 12, 2014
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    RIP Dodge Caravan: 1984-2016

    Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.I join with soccer moms everywhere in lamenting the word that Chrysler will scrap the Dodge Caravan minivan in 2016.Technically it’s Fiat Ch...

    By David Smith 1 • May 9, 2014
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    Ferrari Not for Sale, Marchionne Insists

    “The brand is 90% controlled by Fiat,” Fiat Chrysler’s CEO says. “And that’s where it belongs.”

    By David Zoia Editor • May 6, 2014