Dealers: Page
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Courtesy of WardsAuto
Women Show Interest in Becoming Auto Technicians
GM’s Women’s Retail Network encourages females to pursue dealership careers.
By Steve Finlay • Sept. 21, 2015 -
Courtesy of WardsAuto
Teens Explain Car Tech Features to Dealership Buyers
Dealer tells how innovative employment program helps customers and the store alike.
By Steve Finlay • Sept. 18, 2015 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Ways to Immediately Increase Gross Profits
Some dealers have doubled their net income using these strategies.
By Adam Armbruster • Sept. 18, 2015 -
Courtesy of WardsAuto
FTC Prowls for Deceptive Car Dealer Ads
Auto ads generously using zeros make it look like a vehicle is free, says regulator Cindy Liebes.
By Steve Finlay • Sept. 16, 2015 -
Courtesy of WardsAuto
Best to Worst: Three Kinds of F&I Managers
Good auto dealership F&I staffers create advantages. Bad ones take advantage.
By Steve Finlay • Sept. 15, 2015 -
Courtesy of WardsAuto
Krafcik Departs TrueCar for Google
The tech giant wants to get an autonomous vehicle in the market by 2020. It has put 1 million miles on prototypes, built by Roush in Livonia, MI, on California public roads with varying results.
Sept. 14, 2015 -
Courtesy of WardsAuto
Touch Customer Emotions to Boost F&I Sales
Car dealership F&I managers should be motivators, not order takers.
By Jim Leman • Sept. 14, 2015 -
Courtesy of WardsAuto
NADA Hopeful Key Bill Will Pass
The car dealership trade group has lobbied for the legislation that would put reins on the Consumer Financial Protection Bureau.
By Steve Finlay • Sept. 11, 2015 -
Courtesy of WardsAuto
Back to Basics for Today’s Digital Marketers
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert.
By Jay Roby • Sept. 10, 2015 -
Courtesy of WardsAuto
The Dealer 5 | September 9, 2015
Dealer news and information from WardsAuto and around the web.
By Steve Finlay • Sept. 9, 2015 -
Courtesy of WardsAuto
How the Dealership World Is Changing
Savvy car dealers recognize that technology has enabled customers to have more control of the buying process.
By Rebecca Chernek • Sept. 9, 2015 -
Courtesy of WardsAuto
13 Tips for Achieving Dealership Social-Media Success
LaFontaine auto group shares what it has learned from its mistakes.
By Steve Finlay • Sept. 9, 2015 -
Courtesy of WardsAuto
Jaguar Downshifts U.S. Pricing Strategy, Plans Marketing Push
Next year’s introduction of two all-new compact products, the ’17 XE sedan and F-Pace CUV, and a refresh of the brand’s three existing models will usher the pricing strategy to market.
By James M. Amend • Sept. 3, 2015 -
Courtesy of WardsAuto
Firm Offers Special-Financing Strength in Numbers to Small Car Dealers
Lender leverage aggregates often-tricky customer loan applications from smaller-volume stores.
By Jim Leman • Sept. 1, 2015 -
Courtesy of WardsAuto
How to Secure Auto Dealer Bond Despite Bad Credit
Picking the right agency and demonstrating your experience in the auto industry can lead to success – and at a reasonable premium.
By Eric Halsey • Aug. 28, 2015 -
Courtesy of WardsAuto
Car Dealerships Enjoy Good Times; But Mind Those Costs
Many dealers tend to focus more on sales and gross profit than expense management.
By Tony Noland 1 • Aug. 27, 2015 -
Courtesy of WardsAuto
Let’s Talk About Talking to Car Dealership Customers
Technology helps. How else would a dealer remember a customer’s favorite color? But it’s no replacement for conversation.
By Nate Marquardt • Aug. 26, 2015 -
Courtesy of WardsAuto
5 Reasons Dealerships Better Than Independent Repair Shops
Car dealers should demonstrate to customers they can’t get the same quality of service anywhere else.
By Mark Pierret • Aug. 19, 2015 -
Courtesy of WardsAuto
3D Printing Will Change Auto Industry, From Manufacturers to Dealers
Carlisle & Company predicts up-and-coming technology will allow auto dealerships to make about a third of their replacement parts.
By Steve Finlay • Aug. 18, 2015 -
Courtesy of WardsAuto
What’s Behind the AutoNation-TrueCar Divorce
TrueCar’s thirst for data disconcerts many auto retailers, including the country’s largest dealership chain.
By Marty Bernstein • Aug. 17, 2015 -
Courtesy of WardsAuto
Car Dealer Willing to Pay Price for Customer Happiness
Shaun Del Grande tells how his stores use social media for fun and profit.
By Steve Finlay • Aug. 13, 2015 -
Courtesy of WardsAuto
Beware of Aging Inventory on Car Lots
Actions auto dealers take this year will go a long way toward dictating their results in the beginning of 2016.
By Tony Noland 1 • Aug. 12, 2015 -
Courtesy of WardsAuto
Group Runs 45 Dealerships in U.S. and China; More to Come
Greenway Automotive Group’s two co-founders believe in the entrepreneurialism of operating partners at individual stores.
By Lillie Guyer • Aug. 11, 2015 -
Courtesy of WardsAuto
Industry First: Free College for Dealership Employees
Fiat Chrysler Automobiles and its car dealers see ambitious program as a long-term way to attract and keep quality workers.
By Tom Beaman • Aug. 10, 2015 -
Courtesy of WardsAuto
The Dealer 5 | August 5, 2015
Dealer news and information from WardsAuto and around the web.
By Steve Finlay • Aug. 5, 2015
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