Dealers: Page
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Courtesy of WardsAuto
Touch Customer Emotions to Boost F&I Sales
Car dealership F&I managers should be motivators, not order takers.
By Jim Leman • Sept. 14, 2015 -
Courtesy of WardsAuto
NADA Hopeful Key Bill Will Pass
The car dealership trade group has lobbied for the legislation that would put reins on the Consumer Financial Protection Bureau.
By Steve Finlay • Sept. 11, 2015 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Back to Basics for Today’s Digital Marketers
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert.
By Jay Roby • Sept. 10, 2015 -
Courtesy of WardsAuto
The Dealer 5 | September 9, 2015
Dealer news and information from WardsAuto and around the web.
By Steve Finlay • Sept. 9, 2015 -
Courtesy of WardsAuto
How the Dealership World Is Changing
Savvy car dealers recognize that technology has enabled customers to have more control of the buying process.
By Rebecca Chernek • Sept. 9, 2015 -
Courtesy of WardsAuto
13 Tips for Achieving Dealership Social-Media Success
LaFontaine auto group shares what it has learned from its mistakes.
By Steve Finlay • Sept. 9, 2015 -
Courtesy of WardsAuto
Jaguar Downshifts U.S. Pricing Strategy, Plans Marketing Push
Next year’s introduction of two all-new compact products, the ’17 XE sedan and F-Pace CUV, and a refresh of the brand’s three existing models will usher the pricing strategy to market.
By James M. Amend • Sept. 3, 2015 -
Courtesy of WardsAuto
Firm Offers Special-Financing Strength in Numbers to Small Car Dealers
Lender leverage aggregates often-tricky customer loan applications from smaller-volume stores.
By Jim Leman • Sept. 1, 2015 -
Courtesy of WardsAuto
How to Secure Auto Dealer Bond Despite Bad Credit
Picking the right agency and demonstrating your experience in the auto industry can lead to success – and at a reasonable premium.
By Eric Halsey • Aug. 28, 2015 -
Courtesy of WardsAuto
Car Dealerships Enjoy Good Times; But Mind Those Costs
Many dealers tend to focus more on sales and gross profit than expense management.
By Tony Noland 1 • Aug. 27, 2015 -
Courtesy of WardsAuto
Let’s Talk About Talking to Car Dealership Customers
Technology helps. How else would a dealer remember a customer’s favorite color? But it’s no replacement for conversation.
By Nate Marquardt • Aug. 26, 2015 -
Courtesy of WardsAuto
5 Reasons Dealerships Better Than Independent Repair Shops
Car dealers should demonstrate to customers they can’t get the same quality of service anywhere else.
By Mark Pierret • Aug. 19, 2015 -
Courtesy of WardsAuto
3D Printing Will Change Auto Industry, From Manufacturers to Dealers
Carlisle & Company predicts up-and-coming technology will allow auto dealerships to make about a third of their replacement parts.
By Steve Finlay • Aug. 18, 2015 -
Courtesy of WardsAuto
What’s Behind the AutoNation-TrueCar Divorce
TrueCar’s thirst for data disconcerts many auto retailers, including the country’s largest dealership chain.
By Marty Bernstein • Aug. 17, 2015 -
Courtesy of WardsAuto
Car Dealer Willing to Pay Price for Customer Happiness
Shaun Del Grande tells how his stores use social media for fun and profit.
By Steve Finlay • Aug. 13, 2015 -
Courtesy of WardsAuto
Beware of Aging Inventory on Car Lots
Actions auto dealers take this year will go a long way toward dictating their results in the beginning of 2016.
By Tony Noland 1 • Aug. 12, 2015 -
Courtesy of WardsAuto
Group Runs 45 Dealerships in U.S. and China; More to Come
Greenway Automotive Group’s two co-founders believe in the entrepreneurialism of operating partners at individual stores.
By Lillie Guyer • Aug. 11, 2015 -
Courtesy of WardsAuto
Industry First: Free College for Dealership Employees
Fiat Chrysler Automobiles and its car dealers see ambitious program as a long-term way to attract and keep quality workers.
By Tom Beaman • Aug. 10, 2015 -
Courtesy of WardsAuto
The Dealer 5 | August 5, 2015
Dealer news and information from WardsAuto and around the web.
By Steve Finlay • Aug. 5, 2015 -
Courtesy of WardsAuto
Auto Dealers Sway Purchase Decisions
A study says the dealership experience is just as influential – and increasingly so – among younger buyers.
By Steve Finlay • Aug. 5, 2015 -
Courtesy of WardsAuto
Car Dealer Says ‘Conquesting’ Hard, But Effective
Andrew DeFio tells how he uses target marketing to win customers.
By Steve Finlay • Aug. 4, 2015 -
Courtesy of WardsAuto
Impact of Underwriting on Your Dealership
While inexpensive products are appealing, low costs could negatively affect funds needed to pay claims.
By John Stephens 1 • Aug. 3, 2015 -
Courtesy of WardsAuto
The 1-Hour Car Deal? Get Real
Conference panelists decry the idea of auto dealerships trying to get customers in and out in 60 minutes.
By Steve Finlay • Aug. 3, 2015 -
Courtesy of WardsAuto
Cyber Thieves See Car Dealers as Great Targets
Crooks have found they can grab as much data from several small businesses as from one larger enterprise.
By Tony Petcou • July 31, 2015 -
Courtesy of WardsAuto
Famed Coachbuilder Bertone Bound for Auction Block
History does not favor family names under corporate management; marques including Vignale, Ghia, Francis-Lombardi and Frua disappeared from the scene shortly after being sold by their founders.
By Giancarlo Perini • July 31, 2015
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