Dealers: Page
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Courtesy of WardsAuto
Auto Dealer Veteran Tells How It Is – and Was
My point-by-point reply to FTC bloggers.
By David Ruggles • Jan. 15, 2016 -
Courtesy of WardsAuto
Car Dealer Inventory Photos Should Click With Customers
Which shots work best, which don’t.
By Steve Finlay • Jan. 14, 2016 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Getting to Know Customers Before They’re Customers
Industry-specific technology allows car dealers to track buyer behavior like Amazon does.
By Steve Finlay • Jan. 11, 2016 -
Courtesy of WardsAuto
Remarketers Brace for Waves of Off-Lease Vehicles
“If we show discipline and consistency, we’ll get through this,” says Steve Solomon of Santander.
By Steve Finlay • Jan. 8, 2016 -
Courtesy of WardsAuto
Online Video: ‘Test Drive’ Before Test Drive
Car-shopper video watching focuses on test drives, walk-arounds and consumer reviews.
By Steve Finlay • Jan. 5, 2016 -
Courtesy of WardsAuto
Right-Click, Left-Click World of F&I
With so much online car shopping going on, F&I deserves an Internet presence, says Ron Reahard.
By Steve Finlay • Dec. 30, 2015 -
Courtesy of WardsAuto
Hispanics Receptive to Auto Ads, Say Marketers
To get Hispanics into car dealerships, auto brands should pay attention to the ethnic group's specific needs and interests, say two CMOs.
By Steve Finlay • Dec. 29, 2015 -
Courtesy of WardsAuto
Illinois Dealers Get Bump in Doc Fee
The 0.5% increase set for next year is pegged to the federal cost-of-living index.
By Jim Mateja • Dec. 23, 2015 -
Courtesy of WardsAuto
How to Create Digital Storefronts
A pioneer of 1-price car dealerships offers a new model for automotive retailing.
By Mark Rikess • Dec. 21, 2015 -
Courtesy of WardsAuto
Infotainment Systems Can Turn Off Some Car Owners
Automakers want dealers to explain all the technology in their purchased vehicles, but that’s asking a lot, says NADA’s Steven Szakaly.
By Steve Finlay • Dec. 18, 2015 -
Courtesy of WardsAuto
Bulletproof Car Dealership in Good Times
Lean times reveal weaknesses dealers promise to fix when good times return, “but usually don’t,” says AutoProfit’s Ed French.
By Jim Leman • Dec. 16, 2015 -
Courtesy of WardsAuto
Car Dealership Breaks Few Rules, Sells Many Vehicles
Sanderson Ford’s founder honed his skills selling army-surplus vehicles after WWII.
By Tom Beaman • Dec. 15, 2015 -
Courtesy of WardsAuto
Why I’m Getting F&I-Certified
We can no longer throw people into that office who were trained by the guy that got fired.
By Jim Ziegler • Dec. 14, 2015 -
Courtesy of WardsAuto
DealerSocket Considers Where to Plug In Next
CEO Jonathan Ord talks about new and potential acquisitions, the competition and where the car-dealership world is headed.
By Steve Finlay • Dec. 14, 2015 -
Courtesy of WardsAuto
Road to Car Sale Twists and Turns Today
Auto dealerships need to know where customers are in the shopping process, auto-retail experts say.
By Steve Finlay • Dec. 11, 2015 -
Courtesy of WardsAuto
Rise and Fall of Car-Dealer Internet Leads
“I don’t believe this is a leads business in any way, shape or form,” says Jared Rowe of Cox Automotive Media Group.
By Steve Finlay • Dec. 9, 2015 -
Courtesy of WardsAuto
Auto Dealer Websites Get Better
Visits to dealer websites have increased 73% in the last decade, according to J.D. Power.
Dec. 8, 2015 -
Courtesy of WardsAuto
Dog Gone It, Social Media Works for Car Dealership
How i25 Kia went to the dog owners and other potential customers in the competitive Denver market.
By Phil Marzolf • Dec. 7, 2015 -
Courtesy of WardsAuto
How Car Dealerships Can Survive Service-Dept. Crunch
Many vehicle owners put off winter maintenance until just before a holiday.
By Jim Roche • Dec. 2, 2015 -
Courtesy of WardsAuto
Generous Incentives, Sweet Lease Deals Worry Auto Analysts
“We’re getting to 17 million, but at a cost,” says NADA analyst Jonathan Banks.
By Steve Finlay • Dec. 1, 2015 -
Courtesy of WardsAuto
Taiwan Says Quality of Its Auto Parts Sets It Apart
Aftermarket and replacement parts make up most of the automotive industry in an island nation of 22 million people. But more OEM business is a common business goal.
By Steve Finlay • Nov. 30, 2015 -
Courtesy of WardsAuto
Establish an F&I Culture in Your Dealership
Training the sales team on F&I products, features and customer benefits, as well as the value to the dealership as a whole, will ensure a smoother transition to the F&I manager.
By John Stephens 1 • Nov. 24, 2015 -
Courtesy of WardsAuto
Perry Named TrueCar CEO
The former AutoTrader.com CEO is scheduled to join TrueCar on the same day founder Scott Painter leaves the company.
By Steve Finlay • Nov. 23, 2015 -
Courtesy of WardsAuto
Career Plans Switched From Football Coach to Auto Dealer
Alex Perdikis says his father-in-law, Jim Koons, showed him what auto retailing, when done right, could do for a person.
By Steve Finlay • Nov. 23, 2015 -
Courtesy of WardsAuto
How Dealers Can Cope With Disasters
Dealers who have been through disasters say the worst thing to do is to underestimate the damage that can occur.
By Clint Fransen • Nov. 20, 2015
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