Dealers: Page
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Courtesy of WardsAuto
Machines, Humans Learn Lots at automotiveMastermind
In a Wards interview, Marco Schnabl talks about the power of predictive analytics, the roots of his company, the difficulties of running a dealership and how he as a German native fresh out of college went to work in the U.S. selling cars.
By Steven Finlay • Oct. 16, 2018 -
Courtesy of WardsAuto
Car Dealers Can Help Buyers ‘Speed Through the Transaction’
Set the right time expectations, keep customers engaged, let them know what’s happening along the way, “and it’s just a better overall experience,” says Che Shaydak of Suburban Imports.
By Steven Finlay • Oct. 15, 2018 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Historic Boston Building Transformed Into State-of-Art Auto Dealership
The former International Harvester headquarters underwent an adaptive-reuse project to preserve its red brick façade with architectural details of its original 20th-century commercial character.
By Steven Finlay • Oct. 11, 2018 -
Courtesy of WardsAuto
NADA Chairman Takes Aim at Three ‘False Narratives’
Wes Lutz urges an audience of journalists to “question the hype, ask for proof and find out what they are not telling you.”
By Steven Finlay • Oct. 10, 2018 -
Courtesy of WardsAuto
Know What Car Dealership Customers Want, and When
By meeting them where they are, a dealership can give desired information rather than another shrill “BUY TODAY” voice in the crowd.
By Valerie Vallancourt • Oct. 5, 2018 -
Courtesy of WardsAuto
Dealers Should Think Like Customers, Author Says
In a WardsAuto Q&A, fixed-operations expert Jim Roche tells what dealers can do to supercharge their service departments.
By Steven Finlay • Oct. 4, 2018 -
Courtesy of WardsAuto
Website Makes Car Buying Click-Quick
Buyers using the delivermyride.com website can select a competitively priced new car from their couch – and have it delivered to their door the next day.
By Alan Harman • Sept. 25, 2018 -
Courtesy of WardsAuto
Evangelist of Dealership CRM System Meets All Kinds
Sometimes Mark Vickery is preaching to the choir, other times he’s trying to convert doubters who aren’t convinced CRM systems play a big role in auto retailing.
By Steven Finlay • Sept. 24, 2018 -
Courtesy of WardsAuto
U.S., Chinese Parts Makers Caught in Trade War Crossfire
The U.S. duties are to be levied on a wide range of Chinese exports of auto parts, including tires, windshields, mirrors, seatbelts, transmissions, door assemblies, chassis, instruments and seats.
By Keith Nuthall • Sept. 20, 2018 -
Courtesy of WardsAuto
Late Dealer Inducted Into British Sports Car Hall of Fame
Kjell Qvale was an early U.S. seller of English vehicles.
Sept. 19, 2018 -
Courtesy of WardsAuto
Car Dealers Fret Over Possible Tariffs, Survey Shows
Of the 56% of franchised dealers who feel negatively toward tariffs, 66% believe consumers will face higher prices on all new vehicles, not just imports.
By Steven Finlay • Sept. 10, 2018 -
Courtesy of WardsAuto
Car Dealers’ Challenge: Manage Today, Keep Eye on Future
In a WardsAuto Q&A, Cox Automotive President Sandy Schwartz shares his thoughts on the future and what it may look like for auto retailers.
By Steven Finlay • Sept. 10, 2018 -
Courtesy of WardsAuto
Four Elements of Next-Generation Vehicle Merchandising
A new study indicates few dealers feel confident in their ability to provide the merchandising that buyers expect, much less use it to differentiate themselves from competing dealers.
By John Hensman • Sept. 7, 2018 -
Courtesy of WardsAuto
Genesis to Mark New Phase With Repositioned U.S. Dealer Network
The move to refranchise U.S. retailers is expected to cut the luxury brand’s dealer body in half, a strategy designed to deliver a better customer experience and improved profit margins.
By David Zoia Editor • Sept. 7, 2018 -
Courtesy of WardsAuto
Dealership Creates Customer-Journey Campus
The client-centric philosophy is called Powered by You. “That’s more than just a tagline,” says dealer principal Roy Sommerhalter Jr.
By Steven Finlay • Sept. 6, 2018 -
Courtesy of WardsAuto
Four Reasons Auto Dealers Fire Digital Marketing Agencies
A consultant tells how to run great campaigns, keep dealership advocacy high, and most importantly avoid getting axed.
By George Nenni • Sept. 4, 2018 -
Courtesy of WardsAuto
Auto Industry’s Labor of Love: Labor Day Weekend
Automakers and car dealers love to wrap blowout sales around holidays.
By Steven Finlay • Aug. 31, 2018 -
Courtesy of WardsAuto
vAuto’s Dale Pollak Tells Students a Few Things About Happiness
The auto industry icon says at Northwood University’s convocation ceremony, “Happiness is elusive. It’s not like there’s a happy button to push.”
By Steven Finlay • Aug. 31, 2018 -
Courtesy of WardsAuto
Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill
Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.
By Steven Finlay • Aug. 30, 2018 -
Courtesy of WardsAuto
Modern Consumers ‘Want It All’
“The biggest change ever is coming,” says Ryan Brazelton of Interbrand.
By Steven Finlay • Aug. 29, 2018 -
Courtesy of WardsAuto
Bane of Auto Dealerships: Low Productivity, High Turnover
Industry veteran Mark Rikess tells how to break a vicious circle in auto retailing and gives 10 tips on increasing employee performance.
By M. Rikess • Aug. 28, 2018 -
Courtesy of WardsAuto
Car Dealership Swears by Prepaid Maintenance Plans
About 90% of plan holders renew at expiration at Town Center Nissan in metro Atlanta.
By Jim Leman • Aug. 27, 2018 -
Courtesy of WardsAuto
Northeast U.K. Home to Proud Car Owners
“The region appears to be every car salesperson’s dream,” says an insurance executive whose company, InsuretheGap.com, surveyed U.K. buying habits.
By Paul Myles • Aug. 24, 2018 -
Courtesy of WardsAuto
Large Automotive Digital Marketer Started at a Dealership
“The next 20 years will look very different than the last 20 years,” says Dealer.com’s general manager, Mike Rother.
By Steven Finlay • Aug. 23, 2018 -
Courtesy of WardsAuto
How to Sell Cars to Generation Z
While the newest batch of car buyers actually prefer brick-and-mortar dealerships, it expects a more engaging in-person experience.
By Jennifer Libin • Aug. 20, 2018
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