Dealers: Page 63
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Courtesy of WardsAuto
Large Automotive Digital Marketer Started at a Dealership
“The next 20 years will look very different than the last 20 years,” says Dealer.com’s general manager, Mike Rother.
By Steven Finlay • Aug. 23, 2018 -
Courtesy of WardsAuto
How to Sell Cars to Generation Z
While the newest batch of car buyers actually prefer brick-and-mortar dealerships, it expects a more engaging in-person experience.
By Jennifer Libin • Aug. 20, 2018 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Car Dealership’s Customers Meet Auto Technicians Via Videos
“We’re in a service-based industry. We should capitalize on what drives revenue, and that’s the connection the consumer feels with the person providing the service,” says VW SouthTowne’s Bryan Armstrong.
By Steven Finlay • Aug. 17, 2018 -
Courtesy of WardsAuto
Car Dealership Numbers Up Ever So Slightly in U.S.
“Since 2010, the dealership network has set a new normal pattern of stability,” says Mitch Phillips, Urban Science’s global director-data.
By Steven Finlay • Aug. 15, 2018 -
Courtesy of WardsAuto
Paperboy Job in 1970s Taught Him About Digital Marketing Today
In the age of big data, it’s still quality over quantity, says Mark Ortiz, an American Honda marketing manager.
By Steven Finlay • Aug. 13, 2018 -
Courtesy of WardsAuto
The Attribution Revolution
Take the guesswork out of your digital ad strategy and optimize your marketing spend
Aug. 6, 2018 -
Courtesy of WardsAuto
U.K. Study Finds EV Insurance Carries Bigger Charge
HonestJohn.co.uk Managing Editor Dan Powell says high list prices, range anxiety and limited access to charging points have been routinely blamed for slowing EV sales, but the issue of high insurance premiums has been quietly ignored.
By Alan Harman • Aug. 3, 2018 -
Courtesy of WardsAuto
‘Do You Really Think Customers Will Buy Cars Online?’
More dealers embrace or at least warm up to digital retailing, but holdouts remain.
By Steven Finlay • July 31, 2018 -
Courtesy of WardsAuto
How to Turn, Turn, Turn Car Dealership Inventories
Develop an on-air/online video message that motivates real buyers, not just shoppers.
By Adam Armbruster • July 27, 2018 -
Courtesy of WardsAuto
‘Extraordinary New Ordinary’ in Car Dealership Experiences
Customers expect people on the other end of a phone call not to sound like human robots.
By Steven Finlay • July 26, 2018 -
Courtesy of WardsAuto
CarGurus Study Focuses on Just How Today’s Consumers Shop for Cars
In a WardsAuto Q&A, market researcher Madison Gross talks about delving into the mind of the automotive customer.
By Steven Finlay • July 24, 2018 -
Courtesy of WardsAuto
Mitsubishi Introduces New Look for Dealerships Worldwide
Mitsubishi says the uniform design will ensure a cohesive experience for customers across all points where they encounter the brand, from auto shows, websites and brochures to the dealership.
By Alan Harman • July 20, 2018 -
Courtesy of WardsAuto
New Yorker Moves to L.A., Revitalizes Rundown Dealership
“I said, ‘Why is it for sale?’ They said, ‘It’s complicated.’ I said, ‘How many cars do they sell?’ They said, ‘None.’”
By Steven Finlay • July 20, 2018 -
Courtesy of WardsAuto
Manheim Auctions Near Digital Tipping Point
During the first half of the year, 45% of vehicles were sold to a digital buyer on Manheim.com, OEM-specific Private Stores, OVE or Simulcast.
July 19, 2018 -
Courtesy of WardsAuto
It’s a Long Way to Buying a Car These Days
Five elements of today’s automotive customer’s journey: awareness, consideration, intent, decision and finally purchase. It all can take a while.
By Steven Finlay • July 16, 2018 -
Courtesy of WardsAuto
New Age of Transportation Expected to Thin Auto Dealer Ranks
As the age of mobility evolves and the advent of autonomous cars approaches, fewer personal vehicles will be sold, says Mark O'Neil of Cox Automotive.
By Steven Finlay • July 13, 2018 -
Courtesy of WardsAuto
Vehicle Subscription Services, Car Sharing by Another Name: Rentals
Here’s a primer on all those different mobility services.
By John F. Possumato • July 13, 2018 -
Courtesy of WardsAuto
Partnership Lets Car Dealers Brand F&I Products as Their Own
F&I products are offering some hope in the battlefield for profits. According to Wards Intelligence, new light-vehicle sales in the U.S. fell 1.9% to 17.1 million in 2017. But dealerships earned an average of $1,412 in F&I revenue per new and used vehicle retailed, a 3.3% increase from a year ago.
By Tim Blochowiak • July 11, 2018 -
Courtesy of WardsAuto
Auto Dealership Websites, Then and Now
“We were ahead in our thinking,” Lindsay Duffield says of bringing payment calculators and credit applications to BMW dealership websites.
By Steven Finlay • July 10, 2018 -
Courtesy of WardsAuto
Auto Dealership Mystery Shopping Indicates Which Brands Rock
For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla.
By Steven Finlay • July 9, 2018 -
Courtesy of WardsAuto
PSA Stays Open-Minded as It Readies for North American Comeback
As CEO of the French automaker's new North American unit, Larry Dominique says he is "looking at and for folks who think differently, think new."
By Steven Finlay • July 6, 2018 -
Courtesy of WardsAuto
Auto Dealer Extravaganza Shows Customer Is King
Drive sales, streamline operations and increase service retention.
By Sunil Marolia • July 3, 2018 -
Courtesy of WardsAuto
Russian Auto Dealers, European Automakers Sign Pact
The memorandum of understanding signed by the Association of European Businesses and the Russian Automobile Dealers Assn. has the two groups developing good practices for each of their operations and combining them in a single document.
By Alan Harman • July 3, 2018 -
Courtesy of WardsAuto
’19 Chevy Silverado Sees Pricing Drop on Volume Model
The nameplate’s volume LT model sees its suggested retail price drop $700 to $40,795 for the 2-wheel-drive crew cab/short box.
By James M. Amend • June 29, 2018 -
Courtesy of WardsAuto
Automakers Face Challenges from Popular Used Vehicles
Because the off-lease mix includes plenty of utility vehicles and pickups, many customers are opting to purchase them rather than their new counterparts.
By Steven Finlay • June 28, 2018
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