Dealers: Page
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Courtesy of WardsAuto
Car Dealerships Can Make Most of Vehicle Recalls
The right approach turns them into positive customer interactions.
By David Foutz • May 6, 2019 -
Courtesy of WardsAuto
Mentoring Becoming Lost Art at Car Dealerships
“I wouldn’t be here if it weren’t for three (mentors) including a dealer who gave me a shot selling cars as a young man,” says auto-retailing veteran George Benzing.
By Steven Finlay • May 1, 2019 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Car Dealers Help DealerSocket CEO Get Auto Retailing
In a Wards Q&A, DealerSocket CEO Sejal Pietrzak talks about a customer-first strategy, her management style, women as CEOs and more.
By Steven Finlay • April 29, 2019 -
Courtesy of WardsAuto
TV Jockeys for Position in Digital-Marketing Age
“There is a ton of misconception and a lot of insanity going on,” says Danielle DeLauro of the Video Advertising Bureau.
By Steven Finlay • April 23, 2019 -
Courtesy of WardsAuto
Autoline Daily: Industry News for April 18
Ford to Profit From Plant Transformation, All-New Venue is Hyundai’s Smallest CUV, LA Auto Show Could Move to March
April 18, 2019 -
Courtesy of WardsAuto
Time Enemy of Car Buying, Says Dealer Who Tracks It
Auto-industry conference panelists discuss cutting the time it takes to buy a car, the prospects of selling and servicing EVs and ways to abate an auto-technician shortage.
By Steven Finlay • April 17, 2019 -
Courtesy of WardsAuto
‘Privacy Is Gone,’ Says Guy Wearing Bright-Green Glasses
“All of us have a digital stamp, a digital footprint, a digital shadow,” says Erik Qualman, a digital maven.
By Steven Finlay • April 16, 2019 -
Courtesy of WardsAuto
Three Benefits of Online Dealer Reviews
Online reviews can become tools dealers use to gain insight into their business, prove a commitment to consumers and enhance the customer experience.
By Ali Fawaz • April 11, 2019 -
Courtesy of WardsAuto
Dealer Trades Satisfy ‘I-Want-It-Now’ Customers
An algorithm-driven upgrade to vAuto’s Conquest platform allows dealers to determine which swapped vehicles would perform best in respective markets.
By Steven Finlay • April 9, 2019 -
Courtesy of WardsAuto
Auto Dealers Get Raw Deal From Thieving Employees
“It’s not something that’s openly talked a lot about (in auto retailing),” Kasi Edwards, a Reynolds and Reynolds vice president, says of occupational theft.
By Steven Finlay • April 8, 2019 -
Courtesy of WardsAuto
Depreciation 32.9% of Vehicle Ownership, Operating Costs
The 2019 Cost of Vehicle Ownership Trend Report says that although vehicle prices continue to rise, the rate of depreciation has been slowing down.
By Steven Finlay • April 5, 2019 -
Courtesy of WardsAuto
Car Dealer Websites Need to Wear Running Shoes
“Consumers don’t want to wait, they want everything now,” says Brett Sutherlin, head of FusionZONE Automotive.
By Steven Finlay • April 4, 2019 -
Courtesy of WardsAuto
How to Deter Dealership Workplace Harassment
“A nightmare like this can be catastrophic to your dealership's reputation and bottom line,” says HR pro Dave Druzynski.
By Steven Finlay • April 3, 2019 -
Courtesy of WardsAuto
Vehicle Interest Rates Rise; Zero-Percent Becomes Rare
“We’re on the cusp of what could be a pretty dramatic shift in the market, simply because a big chunk of buyers is getting priced out,” says auto analyst Jessica Caldwell of Edmunds.
By Steven Finlay • April 2, 2019 -
Courtesy of WardsAuto
Possible Automotive Prospects, Dynamics and Surprises This Year
In a Wards Q&A, Black Book’s Anil Goyal discusses how the auto industry might shape up in 2019.
By Steven Finlay • April 1, 2019 -
Courtesy of WardsAuto
DMS: First Among Auto Dealership Systems
The automotive retail market is more competitive now than ever, and car dealers need every advantage.
By Mandi Fang • March 23, 2019 -
Courtesy of WardsAuto
Plain Talk Sells Car Technology, U.K. Survey Shows
A survey finds brands that explain automotive technologies, such as semi-autonomous features, see higher conversion, higher prices and higher return visits for maintenance and next-car purchases.
By Alan Harman • March 22, 2019 -
Courtesy of WardsAuto
Bridging the Scattered Car-Buying Journey
The Buyer Insight Report highlights factors contributing to the shopping process becoming more fractured.
By Madison Gross • March 22, 2019 -
Courtesy of WardsAuto
The Right Culture Creates Awesome Car Dealerships
In a great workplace, employees trust leaders, take pride in their work and enjoy their colleagues. Yet as a business topic, culture can seem overwhelming.
March 21, 2019 -
Courtesy of WardsAuto
Does Automotive Digital Retailing Promise More Than It Can Deliver?
A new study cites dealer concerns about dubious information that can mislead online car shoppers and kill deals.
By Steven Finlay • March 20, 2019 -
Courtesy of WardsAuto
Some Auto Dealers Fret About New Age of Mobility, Others Join It
“Mobility is an explosive word” in today’s changing transportation world, says Cox Automotive’s Joe George. It’s not the only hot-button term.
By Steven Finlay • March 18, 2019 -
Courtesy of WardsAuto
Price Quotes Deter Customers Cross-Shopping Car Dealers
Dealers who provide digital pricing can impress upon customers there’s a set process being followed, which can indicate they’re getting a fair – and even the best – deal.
By Chris Sutton • March 15, 2019 -
Courtesy of WardsAuto
CDK Gets Serious About Customer Service
The auto retailing IT company’s brass say they’ve learned much from recently acquired eLEAD1ONE. “You will see evidence of us behaving differently,” says CDK executive Dan Flynn.
By Steven Finlay • March 14, 2019 -
Courtesy of WardsAuto
Car Dealers Learn Right Way to Fire People
In a Wards Q&A, Toby Graham of Compli/KPA talks about anti-harassment issues, fostering a healthy work environment, the gender challenges of dealerships that historically employ more males than females and how to fire without repercussions.
By Steven Finlay • March 12, 2019 -
Courtesy of WardsAuto
How Car Dealerships Can Precisely Measure Marketing ROI
The cheapest audiences to reach and motivate to visit can be the least likely to convert.
By Philip Moore • March 5, 2019
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