Dealers: Page
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Courtesy of WardsAuto
COVID-19 to Remain X Factor in 2021 Auto Retailing
ALG’s latest full-year sales forecast for 2020 U.S. new light vehicles is 14.5 million, well below the 2019 total of 17.1 million, and short of ALG’s pre-pandemic forecast for 2020 of 16.9 million. ALG’s forecast for 2021 is 15.5 million.
By Jim Henry • Dec. 1, 2020 -
Courtesy of WardsAuto
Survey: Car Retailers Expect Dealership Values to Rise
“The results of the survey found that dealers remain largely optimistic about the valuation of their dealerships over the next 12 months, despite the economic turmoil associated with COVID-19,” according to the 2020 Kerrigan Dealer Survey report.
By Jim Henry • Dec. 1, 2020 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Average Transaction Prices Seen Rising 4.7% in November
Excluding fleet sales, TrueCar and ALG expect U.S. retail deliveries of new cars and light trucks to be 1,099,808 units, up 2.9% from a year ago and up 8.4% from October when adjusted for the same number of selling days.
By Jim Irwin • Nov. 30, 2020 -
Courtesy of WardsAuto
Is Your Dealership Delivering The Right Consumer Experience? Meet Them Anywhere.
Today’s consumer has extensive experience with remote shopping and transactions. In automotive digital marketing there is unprecedented need to be able to meet the consumer wherever they are, whether it be virtual, in person, or somewhere in between.
Nov. 25, 2020 -
Courtesy of WardsAuto
New California COVID Rules to Curb Dealership Traffic
Most California car dealerships are limited to occupation by no more than 25% of their indoor capacity. Even the next-highest category imposes a 50% limit.
By Jim Henry • Nov. 20, 2020 -
Courtesy of WardsAuto
Are Democrats in Better Car-Buying Mood Than Republicans?
Dems are “optimistic” while GOP voters are “down in the dumps” because of the presidential election, says Cox senior economist Charlie Chesbrough.
By Steve Finlay • Nov. 17, 2020 -
Courtesy of WardsAuto
Online Tools Help Car Dealers Retain Service Customers
Dealers can struggle with trying to convert vehicle buyers into regular service-department customers, says David Foutz of Cox Automotive.
By Steve Finlay • Nov. 16, 2020 -
Courtesy of WardsAuto
VW Talks Dollars and Cents in Marketing ID.4 EV
Given Volkswagen’s big plans for its new ID.4 electric compact CUV, the automaker is trying to explain electric-vehicle economics to as many folks as will listen.
By Sebastian Blanco • Nov. 16, 2020 -
Courtesy of WardsAuto
Acquiring Used Inventory With Digital Advertising
Savvy dealers have been leveraging technology, social channels and new thinking to circumvent traditional auction houses and the higher-priced inventory that comes with them.
By Lauren Donalson • Nov. 13, 2020 -
Courtesy of WardsAuto
Larson’s Star Power Behind ’21 Rogue Marketing Drive
As a Nissan brand ambassador, Oscar-winning actress Brie Larson will be featured in other launch campaigns, marketing chief Allyson Witherspoon says.
By Jim Irwin • Nov. 11, 2020 -
Courtesy of WardsAuto
Find Customers Who Are Ready to Buy, Before They Submit a Lead
As buyers browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.
By Cox Automotive • Nov. 10, 2020 -
Courtesy of WardsAuto
Building Effective Holiday Auto Promotions
COVID-19 has significantly muddied the economic waters when determining who has the financial capacity to spend. With the right data, automotive brands and agency partners can ensure they’re getting the most out of their advertising campaigns.
By John Stremel • Nov. 10, 2020 -
Courtesy of WardsAuto
Strong Conversion, Demand for Pickups Pushing Growth
Light-vehicle sales grew 2% from August to their highest level since the pandemic began impacting the economy in March.
Nov. 9, 2020 -
Courtesy of WardsAuto
Today’s Car Dealership Customers Want More – and Get It
John Simlett refers to car salespeople as customer advocates” who help people along the way and don’t take advantage of them. “It’s no longer doing it to me,” he says. “It’s doing it for me.”
By Steve Finlay • Nov. 9, 2020 -
Courtesy of WardsAuto
Now-Famous ‘Stapler Close’ Came Out of Nowhere
Car dealership F&I trainer Tony Dupaquier developed a visual technique that uses a stapler and a smartphone as props to sell vehicle extended service agreements.
By Steve Finlay • Nov. 5, 2020 -
Courtesy of WardsAuto
Serving, Helping, Solving = Success
In order to differentiate yourself from the pack and be a true pro, you must commit every day with every deal to have the right spirit of intent.
By Justin B. Gasman • Nov. 3, 2020 -
Courtesy of WardsAuto
Car Dealerships Try New Ways to Sell Aftermarket Products
F&I training now includes videoconferencing best practices.
By Steve Finlay • Nov. 2, 2020 -
Courtesy of WardsAuto
New Car Dealership DMS Provider Challenges Veteran Players
Tekion founder Jay Vijayan says his system’s point of difference is that it was built from scratch as a single platform, not patched together over time.
By Steve Finlay • Oct. 29, 2020 -
Courtesy of WardsAuto
GMC Outlines Hummer Marketing Strategy
GM is asking dealers to adhere to a no-haggle pricing strategy that insures there is only one Hummer price across the internet, company President Mark Reuss says.
By Joseph Szczesny • Oct. 29, 2020 -
Courtesy of WardsAuto
‘Reading’ People Becomes Harder for Dealership F&I Managers
Customers wearing protective masks or turning off their computer cameras during video conferences makes it tough to pick up visual cues.
By Steve Finlay • Oct. 28, 2020 -
Courtesy of WardsAuto
Car Buying Predicted to Remain Mainly In-Store Vs. Online
Car dealership lead providers with the largest audience and who offer the best customer experience “win the war,” says CarGurus CEO Langley Steinert.
By Steve Finlay • Oct. 27, 2020 -
Courtesy of WardsAuto
Targeted Marketing and Holiday Auto Incentives
With unemployment rates at an all-time high, it is important to understand a potential buyer’s household income and discretionary spending so the right incentives are offered to the right consumer.
By Byron McDuffee • Oct. 26, 2020 -
Courtesy of WardsAuto
Digital Auto Financing Gets COVID-19 Push
“I don’t think there’s any going back to the old normal,” says Mike Kane, senior vice president- consumer credit operations for Ally Financial’s automotive segment. “If you haven’t invested in low-touch or no-touch — you better get there.”
By Jim Henry • Oct. 23, 2020 -
Courtesy of WardsAuto
Are Millennials Driving Auto Dealers to Embrace Subscription Services?
Several automakers already are taking the car subscription model out for a spin; examples include BMW, Mercedes-Benz and Porsche. Other private subscription services offer selections ranging from used vehicles to various makes of electric vehicles.
By Juan Pena • Oct. 22, 2020 -
Courtesy of WardsAuto
How Dealers Can Tap into Election Cycle Digital Advertising
For starters, dealers should focus on local keywords in all their digital advertising to optimize their efforts and see the largest possible return on their investment.
By Jeremy Anspach • Oct. 20, 2020
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