Dealers: Page 39
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Courtesy of WardsAuto
Infiniti Reveals Pricing, Celebrity Marketing for QX60
Infiniti has begun accepting reservations for the ’22 QX60 – carrying the tagline “Conquer Life in Style” – which arrives in dealerships this fall.
By Jim Irwin • July 13, 2021 -
Courtesy of WardsAuto
Build-to-Order Gains Momentum at Long Last
The ordering process has been around for years without drawing much consumer interest, but it’s now seen as a plan B because of dealership inventory constraints.
By Steve Finlay • July 12, 2021 -
Courtesy of WardsAuto
Used-Car Industry Flummoxed by Logistics Complications
Dealers on average are buying and selling cars over greater distances, Manheim Logistics’ Joe Kichler says. That’s partly because dealers must cast a wider net to find the most desirable vehicles during the ongoing shortage of used-car inventory.
By Jim Henry • July 9, 2021 -
Courtesy of WardsAuto
Car Dealer Customers, Employees Are Different Today
“It’s less about selling,” says Merlin Stevenson of GP Strategies.
By Steve Finlay • July 7, 2021 -
Courtesy of WardsAuto
Canada Used-Auto Market Rebounds as COVID-19 Ebbs
Global Automakers of Canada CEO David Adams says used and new auto prices have risen as new-vehicle supplies in Canada are being constrained by microchip shortages and COVID-19-related logistics and supply disruption.
By Keith Nuthall • July 2, 2021 -
Courtesy of WardsAuto
Mobile Mechanics Provide Auto Repairs at Home or Office
“Our business model addresses this issue by bringing car repair to your house and scheduling it based on your convenience,” FixMyCar founder Prashant Salla says.
By Jim Irwin • June 30, 2021 -
Courtesy of WardsAuto
Column
Buying a Used Car? Ask These Questions
It’s easy to find yourself giddy at the prospect of picking up a new-to-you car, but don't let that excitement cloud your judgment.
By Grant Feek • June 29, 2021 -
Courtesy of WardsAuto
Column
The Pandemic’s Silver Linings for Auto Dealerships
An eLEND survey confirms the pandemic accelerated adoption of digital path-to-purchase experiences for 80% of auto dealers, with 90% planning to continue, or accelerate, digital retailing.
By Pete MacInnis • June 28, 2021 -
Courtesy of WardsAuto
Car Dealer Tells How to Connect With Customers
As an investigator would, car salespeople should “look for clues,” says Michelle Primm, managing director of the Cascade Auto Group.
By Steve Finlay • June 24, 2021 -
Courtesy of WardsAuto
Survey Shows Color Key Factor for 88% of Vehicle Shoppers
“It is exciting to see how bolder colors are becoming more and more popular in the minds of consumers,” says Nancy Lockhart, global color manager-mobility coatings at Axalta. “Reds and blues are clearly rising in preference.”
By Jim Irwin • June 23, 2021 -
Courtesy of WardsAuto
Agero Introduces Touchless Towing Service
The branded digital service streamlines pick-up and drop-off of customer vehicles, allowing providers to stay top-of-mind for both routine maintenance and unexpected car repairs.
By Jim Irwin • June 22, 2021 -
Courtesy of WardsAuto
Column
Bubble Wrap: Follow the Logical Road
The bubble wrap and phone case are to the phone what a service contract is to a vehicle today.
By Justin B. Gasman • June 21, 2021 -
Courtesy of WardsAuto
Column
Dealers Advertising to Replenish Inventory
The COVID-19 pandemic of 2020 and ensuing inventory challenges in 2021 have turned dealer advertising on its head. Today, auto dealers around the country are leveraging advertising to attract cars and trucks, in addition to shoppers themselves.
By Lauren Donalson • June 17, 2021 -
Courtesy of WardsAuto
Column
Fewer Summer Incentives Challenge Auto Retailers, OEMs
The short supply of new vehicles, which has significantly impacted the incentive dollars dealers typically receive from OEMs, means dealers must more closely scrutinize their customers’ buying capacity to maximize profit potential on each transaction this summer.
By Joey Watson • June 15, 2021 -
Courtesy of WardsAuto
Column
Client Engagement Strengthens Dealer-Customer Bond
Dealers need to be willing to disrupt their habits and think like their customers. By keeping client engagement in mind, anything is possible.
By Mandi Fang • June 14, 2021 -
Courtesy of WardsAuto
How Car Dealerships Can Stay Out of Trouble
“There is one way to do it right, and hundreds of ways to do it wrong,” says Justin Gasman of McCaddon Cadillac-Buick-GMC.
By Steve Finlay • June 10, 2021 -
Courtesy of WardsAuto
CDK Buys Digital Auto Retailing Company Roadster
“Consumers have shown they are increasingly more willing to purchase big-ticket items online,” says CDK President and CEO Brian Krzanich.
By Steve Finlay • June 8, 2021 -
Courtesy of WardsAuto
Most Car Dealers Say Digital Retailing Vital to Their Survival
“Consumers are making it clear they have no interest in reverting to the old ways” of spending hours at a dealership buying a vehicle, says Cox Automotive’s research director Isabelle Helms.
By Steve Finlay • June 7, 2021 -
Courtesy of WardsAuto
Local Car Dealers Urged to Sell Long-Distance
In a WardsAuto Q&A, Cox Automotive’s Jade Terreberry tells why dealers should use digital retailing to extend their reach beyond traditional geographic markets.
By Steve Finlay • June 1, 2021 -
Courtesy of WardsAuto
Better Vehicle Inspection Systems Key to Safer Highways
Service technicians believe automated tire inspections can more accurately identify problems and ensure customer safety. Camera-based automotive underbody checks can pinpoint potentially dangerous brake, steering and fuel-line damage.
By Jim Irwin • May 28, 2021 -
Courtesy of WardsAuto
What Do Holidays Have to Do With Car Buying?
“Maybe some people will be online buying a car while they are at a Memorial Day barbecue,” says Modal’s Matt Weinberg.
By Steve Finlay • May 27, 2021 -
Courtesy of WardsAuto
Want to Maximize Profits? Don’t Overlook Your DMS
The technology driving your dealership should deliver better business decisions. It should reduce backlogs of old data, manual re-entry and clumsy reporting that hinders your operations.
By Lindsay Lauck • May 26, 2021 -
Courtesy of WardsAuto
20% Inflation Happened Before, Will It Happen Again?
When an esteemed Wharton finance professor and the country’s largest private vehicle wholesaler independently warn of the same future, it’s probably worth taking notice.
By John F. Possumato • May 25, 2021 -
Courtesy of WardsAuto
What Auto Dealers Should Know About Credit Union Vehicle Leasing
For many dealers, balancing flexibility and a variety of payment options can be achieved in an unexpected way: offering leases through their local credit union.
By Jay Slingerland • May 21, 2021 -
Courtesy of WardsAuto
The Train Game is More Important Than Ever
In-depth product knowledge is so important. Make sure your salespeople get an opportunity to test drive all your vehicles and learn how to operate the entertainment and navigation systems, how to hook up phones to Bluetooth, how the adaptive lane assist and self-driving features work.
By Phil Spagnoli • May 19, 2021
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