Dealers: Page
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Courtesy of WardsAuto
CRM Tools Help Dealers Get Good Reviews
Social-media customer ratings are important to car dealers, and even bad reviews can help make the store a better place, say experts.
By Steve Finlay • April 20, 2012 -
Courtesy of WardsAuto
Dealers Strive to Become Social-Media Experts
Brand reputation is at stake when it comes to social media applied to the retail auto space. Misused, the tools can backfire and impair customer relationships, experts say.
By Lillie Guyer • April 19, 2012 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
WardsAuto-DME Webinar Tackles Service-Customer Loyalty
Research data indicate a growing number of younger consumers service their cars at aftermarket chain outlets rather than local dealerships.
By WardsAuto Staff • April 18, 2012 -
Courtesy of WardsAuto
Terminated Dealers’ Legal Fight ‘Unique’
Lawsuits contend the federal government violated the Fifth Amendment, which says private property shall not be taken for public use without just compensation.
By Lillie Guyer • April 16, 2012 -
Courtesy of WardsAuto
EU Opposes Brazil, Argentina Auto Parts Protectionism
The European Union is protesting Brazil’s hike in taxation of foreign-made components and Argentina’s requirement thatauto-parts importers file a sworn declaration, including production information, to the country’s customs authority.
By Keith Nuthall • April 11, 2012 -
Courtesy of WardsAuto
E-Dealer Pros Sharpen Their Game
Top performers on the WardsAuto e-Dealer 100 show why they’re all-stars.
By Mac Gordon • April 10, 2012 -
Courtesy of WardsAuto
NY Auto Show Draws 1 Million Visitors Annually; Many Are Car Buyers
Many Americans think New Yorkers don’t drive cars, but that is belied by the number of vehicles that cram the city’s roadways.
By Steve Finlay • April 5, 2012 -
Courtesy of WardsAuto
Auto Makers React Differently to Dealership Upgrade Study
The National Automobile Dealers Assn. wants evidence that major construction projects will increase car sales.
By Steve Finlay • April 5, 2012 -
Courtesy of WardsAuto
It Makes Dollars and Sense to Go Green, Dealer Says
Why in the world would we devote precious attention at our dealership to creating an environmentally friendly place of business?
By Adam Arens • April 3, 2012 -
Courtesy of WardsAuto
All Car Shoppers Use Internet, Don’t They?
The number of people who use the Internet to research and shop for cars has just about hit the roof.
By Steve Finlay • March 30, 2012 -
Courtesy of WardsAuto
Study: Dealers Risk Losing Young Service Customers
Dealership loyalists represent the oldest service customer. Aftermarket chains are grabbing business from dealerships and independent shops, and are best at capturing the young wave of vehicle owners.
By Steve Finlay • March 28, 2012 -
Courtesy of WardsAuto
Dealers Appear Ready to Fight Auto Makers
A dispute is escalating over facility-upgrade programs that critics say are too exacting and expensive.
By Jim Ziegler 1 • March 28, 2012 -
Courtesy of WardsAuto
Ford Taurus Suffers From Identity Crisis, Marketing Exec Says
Although the new model arguably is superior to its predecessors, the average consumer still identifies the nameplate with its older iterations.
By Byron Pope • March 23, 2012 -
Courtesy of WardsAuto
Megadealer Still Likes to Work the Floor
Tim Michael turned around a struggling Ford store, then became a multi-franchised dealer.
By Lillie Guyer • March 23, 2012 -
Courtesy of WardsAuto
Online F&I Arrives With Challenges
“We have to be prepared as professionals to provide F&I over the Internet,” says David Duncan, president of Safe-Guard Products International.
By Steve Finlay • March 15, 2012 -
Courtesy of WardsAuto
Court Ruling Threatens Dealer-Customer Arbitration
The more proactive the dealer, the better chances of successfully enforcing arbitration against a litigious consumer.
By Christian Scali • March 14, 2012 -
Courtesy of WardsAuto
Japanese Luxury Brand Stores Best Handle Internet Leads
Overall industry performance improved this year compared with last, but “remains lousy,” Pied Piper CEO Fran O’Hagan says.
By Steve Finlay • March 12, 2012 -
Courtesy of WardsAuto
Car Dealers Getting Engaged
Dealers are creating offbeat ads, staging fundraising pie-throwing events, sponsoring various contests, shooting in-house videos – and posting it all on sites such as Facebook.
By Maureen McDonald 1 • March 12, 2012 -
Courtesy of WardsAuto
Gen Y Employees Energize Dealer
“We can all learn from young people,” says Brian Benstock, head of Paragon Acura-Honda.
By James Flammang • March 8, 2012 -
Courtesy of WardsAuto
Longer Auto Loans Worry Some
Detractors fear long-term loans increase the chances of defaults, enhance risks to lenders and keep consumers out of the market too long.
By Steve Finlay • March 7, 2012 -
Courtesy of WardsAuto
Big-Event Marketing Pays Off, Hyundai’s U.S. Chief Says
Targeted, online messaging to niche audiences does not provide the auto maker the same “echo-chamber effect” as does airing its commercials during heavily watched television events.
March 6, 2012 -
Courtesy of WardsAuto
Dealerships Make Right Moves
Megadealer David Wilson’s business model is to put top managers in the driver’s seat of individual stores.
By Lillie Guyer • Feb. 24, 2012 -
Courtesy of WardsAuto
Firm Says Service Solves Pricing, Inventory Issues for Dealers
It’s a cutthroat world, FirstLook and MAX Systems founder Pat Ryan Jr. says, where dealer profit margins are under attack by well-armed consumers and a ferocious used-vehicle market is making it hard to maintain inventories.
By David Zoia Editor • Feb. 22, 2012 -
Courtesy of WardsAuto
It’s Lonely Being a Saab Dealer
“It’s horrible,” says dealer Nick Letsios. “We’re getting no traffic whatsoever. I’m surviving on used-car sales.”
By Lillie Guyer • Feb. 21, 2012 -
Courtesy of WardsAuto
Dealer Financing Jumps in U.K. in 2011
Lenders provided £19.8 billion in new- and used-car financing last year.
By Alan Harman • Feb. 21, 2012
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