Dealers: Page
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Courtesy of WardsAuto
Ally Survey Shows Dealers Giving More to Communities
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.I sat in the audience behind North Carolina auto dealer Tim Ilderton’s family at an annual awards ceremony during the National Automobile De...
By Steve Finlay 2 • Sept. 27, 2012 -
Courtesy of WardsAuto
Not Your Father’s Oldsmobile Dealer
When she lost her family dealership, Sara Lee-Ellena became a funeral director using skills she learned selling cars.
By Maureen McDonald • Sept. 26, 2012 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Study: Maintenance Plans Retain Dealership Customers
The study results and ways to increase customer-pay service revenue are topics of a WardsAuto webinar presented by DMEautomotive on Oct. 9.
By Steve Finlay • Sept. 25, 2012 -
Courtesy of WardsAuto
Dealership First Impressions Matter
A dealership should portray a professional image. Otherwise, customers will question the quality of its products and service.
By Richard F. Libin • Sept. 25, 2012 -
Courtesy of WardsAuto
F&I Managers Tell How to Handle Rejections, Objections
Managers say they go on to the next finance and insurance customer at the dealership even though six in a row might have said, “Thanks but no thanks.”
By Steve Finlay • Sept. 19, 2012 -
Courtesy of WardsAuto
Name Your Dealership Successor
If a successor is not named during the dealer’s life, the result can be lengthy negotiations, scrambling to meet qualifications and bending to the demands of the franchisor.
By Michael Charapp • Sept. 19, 2012 -
Courtesy of WardsAuto
Study Questions Search-Engine Marketing’s Effectiveness
On average, 55% of dealer online advertising budgets are for so-called SEM, but only 6% of dealership website traffic comes from paid search keywords, Dataium says.
By Steve Finlay • Sept. 17, 2012 -
Courtesy of WardsAuto
Targeted Emails Match Cars to Customers
Customer-relationship management software allows dealerships to systematically and specifically market new and used cars to people who are most interested in them.
By Steve Finlay • Sept. 10, 2012 -
Courtesy of WardsAuto
Chevy Dealers Enroll in Mickey Mouse Courses
The Disney Institute is teaching auto retailers to place less emphasis on the transaction and more on interaction with customers.
By Tom Beaman • Sept. 6, 2012 -
Courtesy of WardsAuto
Keeping Customers a ‘Must’ at Crest Auto Group
Mike Brosin wants his Cadillac-Infiniti dealership in Plano, TX, to provide over-the-top customer service.
By Lillie Guyer • Sept. 5, 2012 -
Courtesy of WardsAuto
It’s Illegal for Dealer to Copy a Military ID
Dealers selling vehicles to military personnel need to follow a specific set of dos and don’ts.
By Gil Van Over • Aug. 27, 2012 -
Courtesy of WardsAuto
Internet Reshapes How Dealers Sell Used Cars
Millions of prospective auto customers go to the major Web portals in search of vehicles that fit their needs, fulfill their dreams and meet their budgets.
By Maureen McDonald 1 • Aug. 24, 2012 -
Courtesy of WardsAuto
Consumers Expanding Considerations When Making Car Purchase
Car buyers now and in the future will place a greater importance on vehicle quality, product cadence, expected cost of ownership, fuel economy and connectivity, a Polk forecaster predicts.
By Steve Finlay • Aug. 9, 2012 -
Courtesy of WardsAuto
Auto Competition to Heat Up, NADA Says
Inventory shortages are over and dealers are ready to sell, says Paul Taylor, the group’s chief economist.
By Steve Finlay • Aug. 7, 2012 -
Courtesy of WardsAuto
Five Things Dealers Must Know About Surety Bonds
Danielle Rodabaugh, chief editor of the Surety Bonds Insider, writes about what dealers can – and shouldn’t – expect from surety bonds.
By Danielle Rodabaugh • Aug. 3, 2012 -
Courtesy of WardsAuto
Dealership Going to the Dogs
Jill Green thinks her remodeled Chevy dealership looks great, even though it doesn’t conform to General Motors’ lookalike designs.
By Tom Beaman • Aug. 1, 2012 -
Courtesy of WardsAuto
Certified Vehicles Act as ‘Bridge’
Autos makers operate CPO programs to remarket off-lease vehicles, cultivate brand loyalty and introduce people to the brand in hopes they ultimately buy a new vehicle.
By James Flammang • July 30, 2012 -
Courtesy of WardsAuto
Service Departments to the Rescue
Service managers throughout the U.S. aid their communities and stranded motorists and distressed tourists as a regular part of doing business.
By Maureen McDonald 1 • July 30, 2012 -
Courtesy of WardsAuto
Fight Flat Fees for Auto Financing
Dealer “markup” is an incorrect term based on the false assumption that wholesale loan rates available to dealers are available to consumers.
By Michael Charapp • July 17, 2012 -
Courtesy of WardsAuto
New Fiat 500 Marketing Campaign Looks to Continue Brand’s U.S. Resurgence
After a rocky advertising start, Fiat tries again with more focus on the car and less on celebrity with a new TV spot titled “Immigrants” that playfully portrays the brand’s journey from Italy to the American shores.
By Aaron Foley • July 16, 2012 -
Courtesy of WardsAuto
Marketing Missteps Impede Toyota Kirloskar in India
The auto maker’s deliberate approach to decision-making may leave it vulnerable to market trends.
By Sudhakar Shah • July 16, 2012 -
Courtesy of WardsAuto
Study Shows Need for Balanced Dealership Marketing
To see what would happen, the Larry H. Miller dealership group splits stores into two test groups, one heavy on digital marketing, one not.
By Steve Finlay • July 13, 2012 -
Courtesy of WardsAuto
F&I Flies High
During the recession, dealerships honed their skills in relating better to customers, finding financing options and revisiting training. It’s paying off now.
By Maureen McDonald 1 • July 12, 2012 -
Courtesy of WardsAuto
Speed Counts in F&I Office
More of the F&I process will be automated in the future to speed transaction time. But despite the emerging technology, F&I remains a people business, says Robert Gault of Classic Chevrolet.
By Maureen McDonald 1 • July 12, 2012 -
Courtesy of WardsAuto
Extended Warranties Remain Popular
Some dealerships such as Earl Stewart Toyota in West Palm Beach, FL, provide their own extended-warranty contracts and work to get every customer covered.
By Maureen McDonald 1 • July 12, 2012
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