Automakers: Page
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Courtesy of WardsAuto
Programmatic TV Putting Automakers Into Advertising Fast Lane
PTV is a strong choice for reaching a Millennial or cord-cutter audience segment due to its capacity to deliver high impact brand messaging, capture responses to ad creatives and execute at scale.
By Priti Ohri • June 16, 2016 -
Courtesy of WardsAuto
New Trim Levels Enrich New Maserati Quattroporte
Luxury and sportiness rank high on the wish lists of customers for the 4-door touring sedan, prompting the launch of the new GranLusso and GranSport trims to be offered as optional upgrades across the Quattroporte range.
By Paul Myles • June 16, 2016 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Austrian Sports Car to Be Instant Rarity in U.S.
KTM CEO Stefan Pierer says the automaker expects to sell about 15 cars in the U.S. in 2017 and reach annual sales of 30 to 40 vehicles in the future. Last year KTM manufactured some 80 sports cars.
By Peter Homola • June 15, 2016 -
Courtesy of WardsAuto
Kia Mexico Moves Forward Despite Hardball Stance by Trump-Like ‛El Bronco’
Kia refuses to discuss the details, but government officials in Nuevo Leon say Kia agreed to increase purchases from local Mexican suppliers, accept a reduction in the previous 20-year tax exemption to a 95% exemption for five years and let the state off the hook for paying for electricity and water.
By Vince Courtenay • June 13, 2016 -
Courtesy of WardsAuto
Fiat: Affordability, Heritage Spider Strengths
A new version of an old Fiat nameplate mixes heritage design with modern technology and updates the car from its Mazda cousin.
June 10, 2016 -
Courtesy of WardsAuto
Mercedes Takes Spooky Out of Machine Learning
Machine learning inside Mercedes-Benz vehicles observes owner habits, trains itself to recognize those patterns and eventually predict what the driver may want next.
By James M. Amend • June 9, 2016 -
Courtesy of WardsAuto
Silicon Valley Role Player, Ford’s Butler Says
Do not expect Google or Apple to put established transportation players such as Ford, General Motors and Toyota out of business, the executive warns.
By James M. Amend • June 8, 2016 -
Courtesy of WardsAuto
Mazda Hangs Tough in Most Engaging Ads Rankings
Last week’s top commercial, Mazda’s “Carried Away,” falls to No. 4 but an ad for the automaker’s CX-9 takes the top spot.
By WardsAuto Staff • June 8, 2016 -
Courtesy of WardsAuto
Chinese Police Seize Thousands of Fake Toyota Parts
The seizure resulted from Toyotaʼs recent court case against two Australian retailers accused of selling counterfeit airbag components. The retailersʼ information about the manufacturer was passed on to Toyota, which worked with its Chinese subsidiary to orchestrate the raid.
By Alan Harman • June 8, 2016 -
Courtesy of WardsAuto
Mini Convertible ‘Fundamental’ to Brand, Exec Says
The redesigned convertible moves to a newer platform with BMW engine technology for the first time, tighter fit-and-finish, higher-grade materials and a lengthier queue of customization options.
By James M. Amend • June 7, 2016 -
Courtesy of WardsAuto
Honda Built Ridgeline Bed for Fun, Durability
Audio, the ability to connect a TV and composite material that won’t mar easily are some of the innovations featured in the new midsize pickup’s bed.
June 7, 2016 -
Courtesy of WardsAuto
Kia Compact, Hyundai City Car Fail ASEAN Crash Tests
Both the Kia Morning and Hyundai Eon lacked airbags and received zero stars for adult-occupant protection. The Morning scored 1.48 points and Eon none of a possible 16. For child-occupant protection, both models achieved 1-star ratings.
By Vince Courtenay • June 6, 2016 -
Courtesy of WardsAuto
Wagon Ready to Join Mercedes E-Class Lineup
Stylistically, the new E-Class takes its inspiration from the smaller C-Class Wagon, sporting a significantly less angular appearance and more flowing form than its direct predecessor.
By Greg Kable • June 6, 2016 -
Courtesy of WardsAuto
Toyota to Build Second Production Plant in Malaysia
The automaker’s existing car plant in Shah Alam will be reconfigured to produce mainly commercial vehicles. The two factories will give UMW Toyota combined annual production volume of about 100,000 units.
By Alan Harman • June 6, 2016 -
Courtesy of WardsAuto
Ssangyong Cops SUV Deal With Peru’s National Police
Executive Director Young-han Song says the Rexton W scored the highest in the competition for durability and safety. He notes it Ssangyong’s largest single fleet sale to a foreign government.
By Vince Courtenay • June 3, 2016 -
Courtesy of WardsAuto
G80 Next to Come From Hyundai’s Retooled Genesis Brand
The Genesis G80 will be available in Korea soon with Lambda 3.3L Turbo GDi and 3.8L GDi V-6 engines mated with 8-speed automatic transmissions.
By Vince Courtenay • June 2, 2016 -
Courtesy of WardsAuto
Hyundai RM16 Concept Latest Step Toward N Performance Brand
The third in the RM series, the new concept is considered a rolling laboratory for future production N cars.
By Vince Courtenay • June 2, 2016 -
Courtesy of WardsAuto
Mazda Maintains Hold on Top Ads List
Mazda continues to dominate the ad rankings with three of the top five automotive spots.
By WardsAuto Staff • June 2, 2016 -
Courtesy of WardsAuto
GM Has ‘Coast to Coast’ Vision for Maven Car Sharing
Marketing director Zafar Razzacki says Maven has offered at least 400 GM vehicles for ride sharing in the past four months, and that rentals run from a couple of hours during weekdays to an entire weekend for leisure activities.
By Jim Mateja • June 2, 2016 -
Courtesy of WardsAuto
Toyota Slips 2.0% in May While Honda Rises
Toyota’s CUVs and SUVs have a best-ever month, Honda’s cars shine, but low supply and movement away from luxury cars hampers Lexus and Acura results.
June 1, 2016 -
Courtesy of WardsAuto
Russian Car Buyers Squeezed But Not Thinking Small
Cash-strapped Russians appear to prefer saving up for costlier upmarket cars and utility vehicles later to buying new small cars now.
By Lena Smirnova • June 1, 2016 -
Courtesy of WardsAuto
Upper-Small Segment Slumping Despite Hot Civic
Sales of the Honda compact car are up, inventories are down, but that wealth isn’t spreading to other models in the segment.
May 27, 2016 -
Courtesy of WardsAuto
Mazda Ads Boast Staying Power
Two Mazda spots make the most-engaging list this week, joined by Honda, Ford and Cadillac.
By WardsAuto Staff • May 25, 2016 -
Courtesy of WardsAuto
Novelis Starts Third Line for Aluminum Ford Pickups
The aluminum supplier already has two finishing lines for sheet aluminum for Ford F-Series pickups, and now a third comes online in Oswego, NY. The lines are running 24 hours a day, seven days a week, and most of the output has been for Ford.
May 24, 2016 -
Courtesy of WardsAuto
Tavares Keeping PSA Abreast of Industry Trends
Establishing a U.S. presence is essential for PSAʼs Push to Pass business plan, which sets profitability and revenue-growth targets for 2018 and 2021 and includes launching 121 vehicles in six years and expanding into new markets.
By William Diem • May 24, 2016
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