Automakers: Page 127
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Strike Ends, Nissan Agrees to Delay Spanish Plant Closures
The automaker says it ultimately will end manufacturing in the country.
By Jorge Palacios • Aug. 14, 2020 -
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Crash Simulations Paving Toyota’s Path to Safety
Even when every vehicle was given every available ADAS technology, Toyota calculated a 54% drop in fatalities, which suggests the "zero" accident future many in the industry are aiming for remains a far-off goal.
By Sebastian Blanco • Aug. 14, 2020 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Ford’s Summer of Bronco Sizzling
More than 165,000 people placed $100 deposits for online ordering within the three weeks after the Bronco’s July 13 unveiling. Ford originally intended to build 3,500 specially marked “First Edition” models, but the plan has been increased to 7,000.
By Joseph Szczesny • Aug. 13, 2020 -
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Hyundai Drives to Top of Most-Seen Auto Ads Chart
The Tucson ad has been on the chart for weeks and has the best iSpot Attention Score in the ranking.
Aug. 13, 2020 -
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VW Opens Fifth Assembly Plant in Sub-Saharan Africa
The automaker says it has officially opened a vehicle assembly facility in Accra, Ghana, to join its other locations in South Africa, Kenya, Nigeria and Rwanda.
By Paul Myles • Aug. 11, 2020 -
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PSA’s Return to U.S. Gets Assist From Chevrolet
Larry Dominique, chairman and CEO of PSA North America, says that when Peugeot returns to the U.S. in a few years, it will bring with it learnings from Group PSA’s Free2Move car-sharing service.
By Sebastian Blanco • Aug. 10, 2020 -
Courtesy of WardsAuto
Innovation Healthy in Face of COVID, MBS Panelists Say
At the Center for Automotive Research’s online Management Briefing Seminars, panelist Frederick Mau, intellectual property counsel-Toyota North America, contends his company’s efforts have been mostly unaffected and even accelerated in some key areas.
By Gary Witzenburg • Aug. 7, 2020 -
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Cadillac Lyriq Pricing Expected Under $75,000
Product planners emphasize the Lyriq images reflect a show car still in development, but that 80% of the futuristic interior will make it into production. The Lyriq will launch first in China, followed by the U.S. for 2023 model year.
By Tom Murphy • Aug. 6, 2020 -
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Jeep Climbs to Top of Most-Seen Auto Ads Chart
In its chart-topping spot for the week of July 27, Jeep asks, “When was the last time you really looked out the window?”
By Jim Irwin • Aug. 6, 2020 -
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Mazda3 Offers Turbo Option for 2021
Both the Mazda3 sedan and hatchback will be available with a turbocharged 2.5L I-4, but the company still will offer the non-turbo 2.5L as standard.
By Chris Teague • Aug. 5, 2020 -
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Spain’s SEAT to Sell New BEV Under Cupra Sub-Brand
Unveiled at the 2019 Geneva Auto Show and due to go on sale in 2021, the el-Born will be built on SEAT parent Volkswagen’s MEB mechanical platform for EVs.
By Jorge Palacios • Aug. 3, 2020 -
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Ford Finishes Second Quarter in Black, Expects Full-Year Loss
Ford attributes the smaller-than-expected second-quarter loss to cost reductions including cutting jobs in Europe, suspending production due to the COVID-19 pandemic, lower marketing costs and eliminating discretionary spending.
By Jim Henry • July 31, 2020 -
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BMW Targets Sustainability, Resource Efficiency
BMW will apply these sustainability and resource-efficiency targets throughout the lifecycle of its vehicles – from the supply chain, through production to end-of-use.
By Paul Myles • July 31, 2020 -
Courtesy of WardsAuto
Chevy Tops Most-Seen Auto Ads Chart
In the first-place ad for the week of July 20, Chevrolet encourages viewers to “find your sense of wander” (the spelling is intentional).
By Jim Irwin • July 30, 2020 -
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GM’s Barra Stresses Push to Improve Shareholder Value
“With the battery-electric vehicles, we do have a full portfolio to cover high-volume segments. You see design and technology to back it up,” GM Chairman Mary Barra says during a conference call to discuss the automaker’s second-quarter results.
By Joseph Szczesny • July 30, 2020 -
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The Business Is Changing – Can You Keep Up?
If automakers don’t adapt to the new business model, they are going to end up like the cell-phone manufacturers: They’ll make millions of units but not much money.
By John McElroy • July 28, 2020 -
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Tesla, Franchising and the Bottom Line
Tesla’s direct-sales model deprives consumers of the thrill of driving the car home from the dealership – as well as the great discounts, experiences and incentives derived from competitiveness between franchisees.
By Chris Scali, Halbert Rasmussen, Monica Baumann • July 24, 2020 -
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Toyota Reveals New Iconography for Europe
The reworking of both logo and typography is a bid to visualize Toyota’s transition from an automaker into a mobility company.
By Paul Myles • July 23, 2020 -
Courtesy of WardsAuto
Jeep Boasts Most-Seen Auto Ad
The top ad for the week of July 13 highlights Jeep’s Summer Clearance Event, featuring incentives such as zero-percent financing for 72 months and no monthly payments for 90 days that are available on select ’20 models.
By Jim Irwin • July 22, 2020 -
Courtesy of WardsAuto
Plants Running, But Automakers Face COVID-19 Fallout
General Motors, Fiat Chrysler and Ford all report absenteeism is running higher, prompting the companies to search for laid-off employees who can be hired temporarily to fill in for workers missing due to the virus.
By Joseph Szczesny • July 20, 2020 -
Courtesy of WardsAuto
Video Walkaround With ‘21 Nissan Rogue CUV
The redesigned third-generation Nissan Rogue, springing from an all-new vehicle platform, goes on sale this fall with a "Family hub" interior that includes tri-zone climate control as well as enhanced ProPILOT Assist with Navi-link and standard Nissan Safety Shield 360, wireless phone charging and wireless Apple CarPlay. Nissan spokeswoman Wendy Payne leads the walkaround.
July 20, 2020 -
Courtesy of WardsAuto
New Citroen C4 Lifeline for PSA’s Madrid Plant
Madrid workers agreed in 2017 to temporary rotating layoffs that had 1,300 workers staffing one production line. In return, PSA agreed to award the plant a new model and fulfills that promise with the announcement of the new C4.
By Jorge Palacios • July 20, 2020 -
Courtesy of WardsAuto
Nissan Has Most-Seen Auto Ad for Fourth Straight Week
The leading ad for the week of July 6 features actress Brie Larson navigating the ’20 Sentra through a city, making good use of the rear automatic braking and Nissan Intelligent Mobility.
By Jim Irwin • July 17, 2020 -
Courtesy of WardsAuto
Nissan’s Ariya Picks Up Where Leaf Leaves Off
Nissan says the C-segment exterior hides a D-segment interior. That’s because the Ariya is built up from the Renault-Nissan-Mitsubishi Alliance’s new CMF-EV platformdesigned specifically for fully electric vehicles.
By Sebastian Blanco • July 17, 2020 -
Courtesy of WardsAuto
GM Charging Ahead With EVs, Defers to Honda on Fuel Cells
An executive says the development of GM’s new EV’s has not been delayed by the COVID-19 pandemic, which has forced many engineers to work from home. GM continues pursuing fuel cells but no longer plans to use them in passenger vehicles.
By Joseph Szczesny • July 16, 2020
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