WardsAuto Podcast: Why Software-Derived-Vehicles Are Confounding Automakers

The mobility industries are shifting from a mechanical and electrical engineering culture to one defined and dominated by software engineers, which is causing great disruption among automakers and suppliers.

Wards Staff

January 22, 2024

Software-defined vehicles (SDVs) should dominate the auto industry by 2040 when 100% of new-vehicle production is projected to be battery-electric cars, trucks and utility vehicles. Perhaps more so than the shift to BEVs, the transition to software-defined vehicles is even more disruptive to the auto industry.

Software is critical to managing BEV, connected-car and autonomous-driving systems. Shifting the industry from a culture of mechanical, design and electrical engineering to software engineering is a huge shift from every angle – from human resources, compensation, culture and performance –  automakers are having to compete with 100% digital powerhouses for the best talent.

Senior Editor and WardsAuto Podcast Host David Kiley talks with Wards Intelligence’s principal software-defined mobility analyst, Maite Bezerra, from the floor of CES 2024 about the big issues being discussed around the shift to software.

Click here to play the episode, or search and subscribe to WardsAuto Podcast on your favorite podcast platform: Spotify, Apple Podcasts, Pandora and more.

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