Technology provider with a small company mindset with Midwesternvalues led by a soft-spoken and unassuming Charlie Prophet.
AutoSoft is flying high after being ranked the “most recommended” DMS in last fall's NADA survey of DMS vendors, beating out ADP, Reynolds and Reynolds and ARKONA, among others.
The company is the third largest provider, with more than 1,500 franchised dealerships as customers.
ASI likely will add more customers this year as its dealer communications systems now are certified by the Big Three, Honda, Acura, Volkswagen and Audi, Mitsubishi, Mazda, and most recent, Hyundai in partnership with Oxlo Systems. It also is certified on RIM, GM's new parts initiative.
Dealers who use ASI tell us they love the price and the ease of use.
But there are holes to fill, such as adding an ASP version before it can think about large- scale growth. Other drawbacks include not being a database architecture, which hinders its reporting capabilities — a big issue with some dealers.