“There's no question whom customer data belongs to. If I spend $75,000 a year to get that data, clearly I own it.”
— Dealer Mark Rush of Rush Lincoln Mercury in Columbus, OH, on the debate over customer data ownership and sharing of it between dealers and manufacturers.
“I don't know if a 12-year-old kid is looking at buying a Cadillac Escalade, but we still have to go after him as a future customer.”
— Dealer Spencer Hondros, Villa Marin Pontiac-Buick-GMC-Cadillac in Staten Island, NY, on the need to cull customers long-term, especially through an Internet presence.
“One of the problems with sales is that we want instant gratification, but nothing is instant in life.”
— Automotive sales trainer Joe Verde on the importance of developing long-term customers.
