Quotes

There's no question whom customer data belongs to. If I spend $75,000 a year to get that data, clearly I own it. Dealer Mark Rush of Rush Lincoln Mercury in Columbus, OH, on the debate over customer data ownership and sharing of it between dealers and manufacturers. I don't know if a 12-year-old kid is looking at buying a Cadillac Escalade, but we still have to go after him as a future customer. Dealer

“There's no question whom customer data belongs to. If I spend $75,000 a year to get that data, clearly I own it.”
Dealer Mark Rush of Rush Lincoln Mercury in Columbus, OH, on the debate over customer data ownership and sharing of it between dealers and manufacturers.

“I don't know if a 12-year-old kid is looking at buying a Cadillac Escalade, but we still have to go after him as a future customer.”
Dealer Spencer Hondros, Villa Marin Pontiac-Buick-GMC-Cadillac in Staten Island, NY, on the need to cull customers long-term, especially through an Internet presence.

“One of the problems with sales is that we want instant gratification, but nothing is instant in life.”
Automotive sales trainer Joe Verde on the importance of developing long-term customers.

TAGS: Dealers Retail
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