QUOTE of the Month

I dislike two automotive terms. One is opposed to saying or I also hate the term It's from what you do to cattle. I like the term better. It's from French, meaning Vic Doolan, President and CEO, Volvo Cars of North America, LLC

“I dislike two automotive terms. One is ‘product’ opposed to saying ‘car’ or ‘vehicle.’ I also hate the term ‘brand.’ It's from what you do to cattle. I like the term ‘mark’ better. It's from French, meaning ‘authenticity.’”
Vic Doolan, President and CEO, Volvo Cars of North America, LLC

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