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We want to go from awareness and familiarity to shoppers and buyers. CarsDirect CEO Robert Brisco on enhancing people's use of the Internet to buy cars. Some say there were two million (car-buying) Internet leads last year. I'm telling you it's closer to 10 million. Autobytel alone will do four million. Autobytel Inc. CEO Jeffrey Swartz on conflicting data as to how many purchase requests arrive at

Nov 01, 2002

“We want to go from awareness and familiarity to shoppers and buyers.”
— CarsDirect CEO Robert Brisco on enhancing people's use of the Internet to buy cars.

“Some say there were two million (car-buying) Internet leads last year. I'm telling you it's closer to 10 million. Autobytel alone will do four million.”
— Autobytel Inc. CEO Jeffrey Swartz on conflicting data as to how many purchase requests arrive at dealerships via the Internet.

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