“We want to go from awareness and familiarity to shoppers and buyers.”
— CarsDirect CEO Robert Brisco on enhancing people's use of the Internet to buy cars.
“Some say there were two million (car-buying) Internet leads last year. I'm telling you it's closer to 10 million. Autobytel alone will do four million.”
— Autobytel Inc. CEO Jeffrey Swartz on conflicting data as to how many purchase requests arrive at dealerships via the Internet.