Nissan’s Rogue Rides to Top of Most-Seen Ads Chart

Set to music by Beck, it shows how a young dude, eagerly driving to meet a date, takes advantage of Nissan’s special safety features.

WardsAuto Staff

September 21, 2017

3 Min Read
Nissan ad scores 85 on attention index this week
Nissan ad scores 85 on attention index this week.

Nissan heads up this week’s rankings of most-viewed automotive commercials, provided to WardsAuto by iSpot.tv, with a new spot promoting the ’17 Nissan Rogue Sport.

Set to music by Beck, it shows how a young dude, eagerly driving to meet a date, takes advantage of Nissan’s special features, including automatic emergency braking, all-wheel drive and an around-view monitor.

An ad from Chevrolet that was previously in fifth place moves up to No.2. The brand touts its 2-year-running J.D. Power dependability awards for cars, trucks and SUVs, and lets viewers know that for a limited time they can get a discounted lease on the ’17 Malibu LT.

Notably, the Chevy ad has the best iSpot Attention Index (118) in our ranking, getting 18% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

In third place, Jeep celebrates the belief the end of the road is “where the real fun begins, and that adventure is never out of reach.” This commercial features the Imagine Dragons song “Believer” and showcases off-road adventures enabled by the Grand Cherokee. For a limited time, customers can get $500 bonus cash on most ’17 vehicles.

At No.4, Ram aims to carry on great American traditions with its trucks, which it says are “proven to last,” while Hyundai rounds out the ranking at No.5 with its enduring “Sweet Caroline” commercial that’s begging for a singalong.

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from millions of smart TV screens.

Data provided by

1. Nissan: Date With Mia

309,852,688 Impressions, 86.28 Attention Score, 85 Attention Index, $6,876,667 Est. TV Spend

2. Chevrolet: Who's the Most Dependable?

247,337,716 Impressions, 90.44 Attention Score, 118 Attention Index, $4,421,458 Est. TV Spend

3. Jeep: Celebration Event: Go Anywhere

245,864,897 Impressions, 87.07 Attention Score, 90 Attention Index, $2,960,605 Est. TV Spend

4. Ram Trucks: Power Days: Football: Long Live Ram

213,476,723 Impressions, 88.48 Attention Score, 101 Attention Index, $2,029,915 Est. TV Spend

195,886,114 Impressions, 89.87 Attention Score, 113 Attention Index, $5,401,612 Est. TV Spend

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

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