The EV brand Polestar has released a teaser photo of the Formula 2030 concept car it has said will be revealed in full next month.
The concept is designed to “showcase the future design of the brand while amplifying the already established performance, technology and sustainability pillars,” Polestar said in its Sept. 7 release.
The Sweden-based brand, owned by China’s auto giant Geely, would not confirm whether the concept will have its global debut at next month’s Paris Motor Show, when asked by WardsAuto.
Polestar, which has recently been banned from selling new vehicles in the U.S. starting with model year 2027, says the Formula 2030 concept previews design features that will be seen on the new Polestar 2, planned for 2027, and forthcoming Polestar 7.
The automaker’s design team, led by head of design Philipp Römers, has created “a bold evolution of the already established Scandinavian form language” boosting both exterior and interior design, material innovation and sustainability, the company said.
“Polestar’s design and brand is already so strong, it was obvious we needed a bold evolution not revolution of what came before,” said Römers.
“Formula 2030 delivers this, showcasing our future while respecting brand-defining elements like the familiar Dual Blade headlights ensuring it remains recognizably a Polestar with a strong, characterful identity,” he added.
