Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. | Three of four polled drivers say they’d do an A-to-Z online car deal. That’s interesting because only a handful of people do it now. Here’s why. | ||
| 2. | A presidential hopeful claims dealer “markups” cost consumers $26 billion a year. Where’s that number come from? Start with misstated stuff from a subset of a subset. The race is on. | ||
| ADVERTISEMENT Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. | |||
| 3. | Twenty-five top-selling vehicles carry their weight and more. The rest of the pack needs to get the lead out, says a WardsAuto commentator. | ||
| ADVERTISEMENT New Rule #42: Close every customer. | |||
| 4. |
An entry-level Mitsubishi costs about $15,000. Aston Martins start at $185,000. They’re very different car companies. But now they have something in common. It's this.
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| ADVERTISEMENT When you do what you love, it doesn’t feel like work. And because all of us at Ally Auto are driven by what we love, we bring a remarkable amount of expertise, experience and dedication to our dealers. | |||
| 5. | A dealership’s flapping flags are causing a flap in a town where code enforcers see red, white and blue as outdoor advertising. |
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