Nissan North America Inc. is turning its attention to the young, newly married male buyer with the unveiling of a small cross/utility concept vehicle called the Actic.
“It's for the young father in transition,” Tom Semple, president, Nissan Design America, tells Ward's.
He says that's a guy who doesn't want to give up his youth, but still wants a family.
Actic's name is a combination of “active” and “quick.” The vehicle is sporty with big wheels, something many young men find attractive.
It's also a 6-passenger vehicle with storage space for strollers and such.
Nissan says some version of the conception likely will go into production.