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Toyota Product Planning Manager Mike O'Brien says a team of Japanese engineers, designers and product planners accompanied their American counterparts on a road trip to research the fullsize pickup market. During their cross-country jaunt, the team visited campsites, conversed with long-haulers and frequented diners, where they drank coffee (poured) by big-haired waitresses that called them

Toyota Product Planning Manager Mike O'Brien says a team of Japanese engineers, designers and product planners accompanied their American counterparts on a road trip to research the fullsize pickup market. During their cross-country jaunt, the team visited campsites, conversed with long-haulers and frequented diners, where “they drank coffee (poured) by big-haired waitresses that called them ‘hon.’”

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