Volkswagen of America Inc. has launched its first unedited consumer blog forum called TDI Truth & Dare (http://www.tditruthanddare.com/) to try to clear up misconceptions about diesel fuel and engines.
The blog forum will differentiate “diesel” from “clean diesel” and encourage active participation through two simple challenges.
First, VW says visitors will learn the truth about clean diesel technology by understanding the facts.
Second, the forum will urge visitors to get involved in alternative-fuel discussions by joining online events such as the “Tank Wars” fuel-efficient driving challenge and using applications such as “Diesel Finder” (locating service stations that sell diesel) and “Savings Calculator.”
The blog will post relevant facts and discussions from VW as well as third-party sources and consumers to keep visitors up to date on the latest diesel conversation.
The blog forum will serve as a platform for clean diesel messaging in a voice that is unique to Volkswagen, says the auto maker.
“Volkswagen believes that clean diesel offers drivers a high-mileage, fuel-efficient vehicle without compromising on great performance,” said Tim Ellis, VW of America's vice president of marketing.
He adds: “TDI Truth & Dare will engage consumers in conversation while it educates them about the clean-diesel facts and how well our TDI family compares against competitive alternative fuel offerings.”
The blog forum will be updated continuously throughout the year to keep the content fresh and engaging for the community.
