Thought Leadership Summits' annual Automotive Customer Centricity Summit is expanding into a two-part series with the additional conference focusing on the use of social media in the automotive industry.
The Automotive Customer Centricity Summit on June 8-9 and Automotive Social Media Summit on June 9 will follow the TLS model of peer interactive learning, limited sponsorship and vendor participation, and an intimate environment at the Ritz-Carlton in Marina del Rey in Los Angeles.
It's a gathering of recognized thought leaders from auto makers, dealerships, and captive lending firms meeting to discuss innovative customer-relationship management and social-media strategies.
Customer-centric topics include customer loyalty, OEM-dealer-captive collaboration, point-of-sale customization, leveraging new communication tactics, creating one-to-one engagement and improving vehicle service.
David Zuchowski, Hyundai Motor America's vice president-national sales, will deliver a keynote address at the Customer Centricity Summit on leveraging customer relationships to survive and even grow in a difficult economic situation.
At the Social Media Summit, AutoNation Inc.' Senior Vice President Gary Marcotte's keynote presentation will focus on how the dealership chain uses social media to build customer loyalty.
New for 2010 is an accessorized vehicle display tied to a joint presentation by Beau Boeckmann, president of Galpin Auto Sports and John Waraniak of the Specialty Equipment Manufacturing Assn. They will discuss how they worked together to develop point-of sale customizations that increased both customer loyalty and profits for manufacturers and dealers.
Participating companies include: American Honda, Ancira Enterprises, Auction Direct USA, BMW Financial Services, DCH Auto, Facebook, Ford, Gartner, Infiniti, Lithia Motors, RepairPal, Team Hillsdale Chrysler, Toyota, Volvo, VW Credit, and Ward's Dealer Business whose editor, Steve Finlay, will moderate the closing panel discussion.
“I've attended the Summit the past four years, and always find value in both the content and the executive connections I make,” says Mike Sage, vice president, Sage Automotive Group. “Now is the perfect time to learn about and implement ideas that improve customer retention, enabling short-run survival and long-run success.”
Dealership personnel and those who register by April 16 get special pricing. To learn more and to register, call 415-553-4142 or visit www.tlsummits.com.
