REASON THOSE AUTONATION STORES AREN'T CALLED AUTONATIONS

Why doesn't AutoNation Inc. rename its 300 dealerships ? Because manufacturers flatly oppose the dealership chain doing that, says AutoNation CEO Michael Jacison. So AutoNation is creating regional identities Elway in Denver, Autoway in Tampa, FL, Maroone in southeast Florida and, now, Desert for its 10 stores in Las Vegas. The OEMs were fearful a national regional brand would conflict with their

Why doesn't AutoNation Inc. rename its 300 dealerships “AutoNations”?

Because manufacturers flatly oppose the dealership chain doing that, says AutoNation CEO Michael Jacison.

So AutoNation is creating regional identities — Elway in Denver, Autoway in Tampa, FL, Maroone in southeast Florida and, now, Desert for its 10 stores in Las Vegas.

“The OEMs were fearful a national regional brand would conflict with their own product brands,” Mr. Jackson explains.

TAGS: Dealers
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