“At the end of the day, the marketing is only as good as the person putting it out — and the competition always catches up.”
— Dealer Dennis Hecker of Hecker Automotive Group, owner of 10 dealerships in Minnesota and Wisconsin.
“An obstacle for franchised dealers, opposed to independent dealers, is that their used-car and new-car departments are next to each other.”
— Valerie Torphy, chief automotive underwriter for the RVI Group, a residual insurer, on how dealership operations can compete with each other.
“We might be late coming to the dance, but you can be sure we're bringing the best-looking girl.”
— John Neu, Project manager for Volvo's new CUV, the XC90, on Volvo's slow entry into the luxury crossover segment.