QUOTES of the Month

At the end of the day, the marketing is only as good as the person putting it out and the competition always catches up. Dealer Dennis Hecker of Hecker Automotive Group, owner of 10 dealerships in Minnesota and Wisconsin. An obstacle for franchised dealers, opposed to independent dealers, is that their used-car and new-car departments are next to each other. Valerie Torphy, chief automotive underwriter

“At the end of the day, the marketing is only as good as the person putting it out — and the competition always catches up.”
Dealer Dennis Hecker of Hecker Automotive Group, owner of 10 dealerships in Minnesota and Wisconsin.

“An obstacle for franchised dealers, opposed to independent dealers, is that their used-car and new-car departments are next to each other.”
Valerie Torphy, chief automotive underwriter for the RVI Group, a residual insurer, on how dealership operations can compete with each other.

“We might be late coming to the dance, but you can be sure we're bringing the best-looking girl.”
John Neu, Project manager for Volvo's new CUV, the XC90, on Volvo's slow entry into the luxury crossover segment.

TAGS: Dealers Retail
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