Porsche Blue-Light Special

Not many think of a $68,000 Porsche 911 as a value-oriented purchase. But that's how Porsche Cars North America Inc. bills it. PCNA head Peter Schwarzenbauer says if you took a 911 of 10 years ago and factored in inflation, it would cost $80,000. But the recently launched new 911 starts at only $69,300 in the U.S. That's the kind of value we're putting in today, he says. Similarly, the '05 Boxster

Not many think of a $68,000 Porsche 911 as a value-oriented purchase. But that's how Porsche Cars North America Inc. bills it.

PCNA head Peter Schwarzenbauer says if you took a 911 of 10 years ago and factored in inflation, it would cost $80,000. But the recently launched new 911 starts at only $69,300 in the U.S. “That's the kind of value we're putting in today,” he says.

Similarly, the '05 Boxster is $2,570 cheaper, comparably equipped, than the '04 model, Schwarzenbauer says. Customers know a good buy when they see it, he says.

PCNA's allotment of '05 911s is 75% sold out already, Schwarzenbauer says. That compares to a more typical advanced-sale rate of 40%, he says. Buyers also are scooping up used models. In its first year of offering certified used vehicles, Porsche dealers delivered 4,629 units.

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