Mega dealer Rick Case, for the 20th year, is helping the Boys and Girls Club give bicycles to youngsters.
The Rick Case Bikes for Kids program asks the public to bring to his local dealerships any two-wheeler they no longer want. They're distributed to needy children over the holidays. This season's goal is 10,000 bikes.
He estimates that 100,000 bikes have been given away in the past two decades.
“That's a lot of happy kids,” says Case, whose dealerships are in Atlanta, Cleveland and Fort Lauderdale.