Jag Dealers Score a Satisfaction Three-Peat

It is a three-peat for Jaguar dealers who, for the third straight year, placed first in customer satisfaction scoring with J.D. Power and Associates. Cadillac ranked second. Lincoln and Porsche tied for third. Survey topics included quality of the facility, the salespeople, speed and accuracy of paperwork, the finance and insurance process, delivery and satisfaction with price. The Power survey of

It is a three-peat for Jaguar dealers who, for the third straight year, placed first in customer satisfaction scoring with J.D. Power and Associates.

Cadillac ranked second. Lincoln and Porsche tied for third.

Survey topics included quality of the facility, the salespeople, speed and accuracy of paperwork, the finance and insurance process, delivery and satisfaction with price.

The Power survey of more than 42,000 new car-buyers indicated more than half of them go to only one dealer before they buy.

Power researches say that indicates the customers have done their homework and know what they want at the dealership. How they are treated after their preliminary work affects if they will be back.

Of people who are very satisfied with the sales process, 90% say they are likely to return to the dealership for service, says Power analyst Tom Gauer.

TAGS: Dealers Retail
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