GM CEO Says Buick-Pontiac-GMC Bundling Is Working

General Motors Corp. CEO Richard Wagoner says the auto maker's plan to create a Buick-Pontiac-GMC retail channel is working in the U.S. GM's strategy, going on two years now, is to offer a full line of vehicles through the brand bundling, rather than have single points representing the three vehicle nameplates individually. We've tried to encourage the alignment of the Buick-Pontiac-GMC channel, Wagoner

General Motors Corp. CEO Richard Wagoner says the auto maker's plan to create a Buick-Pontiac-GMC retail channel is working in the U.S.

GM's strategy, going on two years now, is to offer a full line of vehicles through the brand bundling, rather than have single points representing the three vehicle nameplates individually.

“We've tried to encourage the alignment of the Buick-Pontiac-GMC channel,” Wagoner tells Ward's. “That's working pretty well. I think we got 75% or more of our sales of those three brands through the channels that have all three of them.'

“People are beginning to see what our vision is for that with the product offerings we're rolling out,” he says.

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