GM Bad Boys

Most bad boys apparently prefer General Motors Corp. products when trying to outrun the police. That comes from Art Spinella, president of CNW Marketing Research in Bandon, OR. When an intern had nothing else to do, he had her watch 50 episodes of the TV show Her assignment: Mark down what vehicles offenders were driving as they led police on pursuits. Her findings: 63% of them drove GM products.

Steve Finlay, Senior Editor

April 1, 2003

1 Min Read
WardsAuto logo

Most bad boys apparently prefer General Motors Corp. products when trying to outrun the police.

That comes from Art Spinella, president of CNW Marketing Research in Bandon, OR.

When an intern had nothing else to do, he had her watch 50 episodes of the TV show “Cops.” Her assignment: Mark down what vehicles offenders were driving as they led police on pursuits.

Her findings: 63% of them drove GM products.

“If only GM could get that kind of market share,” says Spinella.

Coversely, he notes no fleeing felons drove Honda Accords.

About the Author(s)

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like