Ford on Upswing Compared to 2008

Ford is on the upswing versus a year ago, according to a BIGresearch consumer survey. Of consumers who say they plan on buying a new vehicle in the next six months, Ford's Auto Buyer Index places it in the top five category. This is a marked improvement over a year ago when the auto maker was in the negative. The ABI is calculated by subtracting the average percentage of those planning to buy a new

Ford is on the upswing versus a year ago, according to a BIGresearch consumer survey.

Of consumers who say they plan on buying a new vehicle in the next six months, Ford's Auto Buyer Index places it in the top five category. This is a marked improvement over a year ago when the auto maker was in the negative.

The ABI is calculated by subtracting the average percentage of those planning to buy a new vehicle in the next six months, considering a brand first choice or second choice from the current percentage of ownership of the same brand.

Top 5 Automakers Auto Buyer Index
July 09 July 08
Toyota +1.87 +4.21
Audi +1.81 -1.45
BMW +1.66 +3.16
Ford +1.55 -4.64
Hyundai +1.26 -0.96
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