Ford is on the upswing versus a year ago, according to a BIGresearch consumer survey.
Of consumers who say they plan on buying a new vehicle in the next six months, Ford's Auto Buyer Index places it in the top five category. This is a marked improvement over a year ago when the auto maker was in the negative.
The ABI is calculated by subtracting the average percentage of those planning to buy a new vehicle in the next six months, considering a brand first choice or second choice from the current percentage of ownership of the same brand.
| July 09 | July 08 | |
|---|---|---|
| Toyota | +1.87 | +4.21 |
| Audi | +1.81 | -1.45 |
| BMW | +1.66 | +3.16 |
| Ford | +1.55 | -4.64 |
| Hyundai | +1.26 | -0.96 |
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