Electric auto maker Tesla Motors is opening seven regional sales and service centers, establishing what the firm calls a coast-to-coast network in North America.
Stores in New York, Seattle and Chicago are opening this summer, followed by an outlet in Miami. The new additions will complement Tesla's flagship stores in Northern and Southern California, which opened a year ago.
Tesla is also scouting locations in Washington D.C. and Toronto. Tesla's first European store will open in London, followed by Munich and Monaco.
Tesla takes its showroom cues from Apple, Starbucks and other customer-focused retailers. Tesla stores provide a spot to surf the Web, test drive cars and learn more about Tesla, the only production auto maker selling highway-capable EVs in North America or Europe.
“We are rethinking almost every aspect of the automobile — from the powertrain to the customer experience, both online and in our stores,” says Tesla CEO Elon Musk.