Dealer Helps Pontiac's Hispanic Market Image

Race-car driver Milka Duno is Pontiac's new spokeswoman for the Hispanic market, thanks to a recommendation from Florida dealer Lomberto Perez, president of Autocity Buick-Pontiac-GMC stores in Homestead and Pinecrest. Perez says he met Duno at a sports award dinner earlier this year. In speaking to her, the idea came to me that she would be perfect to introduce Pontiac's new image to the Hispanic

Race-car driver Milka Duno is Pontiac's new spokeswoman for the Hispanic market, thanks to a recommendation from Florida dealer Lomberto Perez, president of Autocity Buick-Pontiac-GMC stores in Homestead and Pinecrest.

Perez says he met Duno at a sports award dinner earlier this year.

“In speaking to her, the idea came to me that she would be perfect to introduce Pontiac's new image to the Hispanic market,” he says. “I got in touch with Hans-Marc Richer, Pontiac's national advertising manager, and he loved the idea. They soon after signed her up.”

There is an extensive national print campaign under way, and soon there will be TV commercials for the Vibe and the G6 featuring Duno.

She and her co-driver Andy Wallace won the Rolex Grand American Series of the Homestead Grand Prix in a Pontiac-powered Crawford prototype. She is the only woman race-car driver competing at that level.

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