COURT BACKS DEALERSHIP IN AD GOOF

If the wrong price is the newspaper's mistake, it's not the dealer's responsibility to make good on the error, says the California Supreme Court. It ruled that dealers, under such circumstances, aren't required to sell a vehicle for a wrong price published in a newspaper advertisement. Case in point: An attorney attempted to buy a used 1995 Jaguar for a misprinted price of $26,000 in the Costa Mesa

If the wrong price is the newspaper's mistake, it's not the dealer's responsibility to make good on the error, says the California Supreme Court.

It ruled that dealers, under such circumstances, aren't required to sell a vehicle for a wrong price published in a newspaper advertisement.

Case in point: An attorney attempted to buy a used 1995 Jaguar for a misprinted price of $26,000 in the Costa Mesa Daily Pilot ad, when in fact the dealer was asking $38,000.

Printed mistakes don't violate good faith in business, says the court.

TAGS: Dealers Retail
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