Back in Florida, he's now running a "cyberdealership" in Homestead

Lomberto L. Perez, originally from Cuba, is the new dealer-operator of AUTOCITY Buick-Pontiac-GMC in Homestead, FL.He assumed that post after selling his interest in a California dealership to General Motors, and returning to south Florida. He lived there for 30 years before heading west.He is aggressively promoting Internet sales. The store, dubbed a "cyberdealership," has a dedicated Internet department.

Lomberto L. Perez, originally from Cuba, is the new dealer-operator of AUTOCITY Buick-Pontiac-GMC in Homestead, FL.

He assumed that post after selling his interest in a California dealership to General Motors, and returning to south Florida. He lived there for 30 years before heading west.

He is aggressively promoting Internet sales. The store, dubbed a "cyberdealership," has a dedicated Internet department. Several customers, from as far as Georgia, have purchased vehicles without even visiting the dealership, he says.

TAGS: Dealers Retail
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