Mazda Hangs Tough in Most Engaging Ads Rankings

Last week’s top commercial, Mazda’s “Carried Away,” falls to No. 4 but an ad for the automaker’s CX-9 takes the top spot.

WardsAuto Staff

June 8, 2016

1 Min Read
Mazda highlights craftsmanship in latest spot in ldquoDriving Mattersrdquo campaign
Mazda highlights craftsmanship in latest spot in “Driving Matters” campaign.

With an ad for the CX-9 narrated by actor Aaron Paul, Mazda maintains its hold on the No.1 position in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by

Mazda’s “Carried Away,” which was last week’s top commercial, falls to No.4. Toyota takes second place with an ad for its RAV4 Hybrid featuring James Marsden driving through the desert and discovering a Mars simulation facility whose inhabitants need help.

Ford comes in at No.3 for a the third straight week, while Honda’s commercial showing how the Civic Coupe stands out in a square world slips from fourth place to fifth. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

12.89% Digital Share of Voice, 270k Earned Online Views

2. 2016 Toyota RAV4 Hybrid TV Spot, 'Mars' Featuring James Marsden

7.65% Digital Share of Voice, 85k Earned Online Views

3. Ford TV Spot, 'We Are All Champions'

6.40% Digital Share of Voice, 6k Earned Online Views

4. 2016 Mazda3 TV Spot, 'Carried Away'

6.19% Digital Share of Voice, 184k Earned Online Views

5. 2016 Honda Civic Coupe TV Spot, 'Square'

5.25% Digital Share of Voice, 136k Earned Online Views

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