Mazda CX-5 Spot Tops Most Engaging Car Ad Rankings

The top-rated ad for the ’17 Mazda CX-5 highlights how the automaker’s cars begin as clay, hand-crafted by master modeler Yuta Takanashi.

WardsAuto Staff

May 4, 2017

2 Min Read
Mazda crafts weekrsquos most engaging auto ad
Mazda crafts week’s most engaging auto ad.

After appearing in multiple positions on our chart the past few weeks, Mazda’s ’17 CX-5 ad makes it to No.1 on the weekly Most Engaging Auto TV Ads ranking, powered for WardsAuto by

The ad highlights how Mazda cars begin as clay, hand-crafted by master modeler Yuta Takanashi. The voiceover is provided by Aaron “Breaking Bad” Paul.

In second place is the Volkswagen commercial that not-so-subtly hints at parental relations (of the baby-making kind), which has been on the chart for weeks. VW also snags another place in the rankings at No.5 with an ad for the ’17 Jetta, which has a reinforced safety cage (helpful for, say, warding off a bear).

In third place is Subaru’s commercial about a boy growing up and moving out with the help of the family’s Impreza; this ad, featuring music by Mikal Cronin, has racked up nearly 5,000 national airings. Kia takes fourth place with a spot for the ’17 Cadenza that stars actress Christina Hendricks (best known for her role as Joan Holloway in AMC’s “Mad Men”)., the real-time TV ad measurement company with attention analytics from 10 million smart-TV screens, allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

powered by

1. Mazda: Beauty

38.66% Digital Share of Voice, 1M Earned Online Views

2. Volkswagen: Luv Bug

14.69% Digital Share of Voice, 65K Earned Online Views

3. Subaru: Moving Out

4.56% Digital Share of Voice, 115K Earned Online Views

4. Kia: Impossible to Ignore

3.05% Digital Share of Voice, 9K Earned Online Views

5. Volkswagen: That Feeling: Bear

2.84% Digital Share of Voice, 454 Earned Online Views

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like