Mazda Ads Boast Staying Power

Two Mazda spots make the most-engaging list this week, joined by Honda, Ford and Cadillac.

WardsAuto Staff

May 25, 2016

2 Min Read
Highway patrol makes sure Mazda driver doesnrsquot get carried away
Highway patrol makes sure Mazda driver doesn’t get carried away.

Mazda’s “Carried Away” ad narrated by actor Aaron Paul claims the No.1 position in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by The enduringly popular spot has made several appearances on the top ads list over the past several weeks.

Honda’s commercial about a square world moves up to second place from fifth, while Ford is back on the chart at No.3 after a week off. In fourth place is another Mazda ad, with music by Patsy Cline. It also has made repeat appearances in the top 5 and has had more than 2,480 national airings to date.

Finally, Cadillac comes in at No.5 with a visually captivating commercial that seems to be playing in reverse, until the ʼ16 CT6 comes on screen and drives the world forward. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Mazda3 TV Spot, ‘Carried Away’

10.14% Digital Share of Voice, 315k Earned Online Views

2. 2016 Honda Civic Coupe TV Spot, ‘Square’

9.26% Digital Share of Voice, 216k Earned Online Views

3. Ford TV Spot, ‘We Are All Champions’

8.56% Digital Share of Voice, 11k Earned Online Views

4. Mazda TV Spot, ‘Driving Matters: Passenger’ Song by Patsy Cline

5.08% Digital Share of Voice, 145k Earned Online Views

5. 2016 Cadillac CT6 TV Spot, ‘Forward’

3.42% Digital Share of Voice, 111k Earned Online Views

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