Jaguar Leaps Into Lead on Most-Engaging Car Ads List

This week’s Most Engaging Auto Ad, a Jaguar commercial titled “Master Plan,” features Tom Hiddleston and Nicholas Hoult in a secret high-tech lab.

WardsAuto Staff

April 28, 2016

1 Min Read
Chrysler gets into engagingads mix with Pacifica spot starring Seth Meyers
Chrysler gets into engaging-ads mix with Pacifica spot starring Seth Meyers.

Jaguar roars past Mazda to take the No.1 position in the weekly Most Engaging Auto Ads list, powered for WardsAuto by The commercial, titled “Master Plan,” features Tom Hiddleston and Nicholas Hoult in a secret high-tech lab.

Last week’s No.1, Mazda’s “Carried Away,” drops to the No.2 slot while new entrant Mini takes the No.3 position with an ad titled “This Isn’t a Car,” which showcases the Mini’s unique qualities. The No.4 slot goes to Dodge for “Uncle Richie: No Debate.”

The Chrysler Pacifica moves into the No.5 spot with a commercial featuring Seth Meyers and a cute dog; it’s a promotional tie-in for the upcoming animated comedy “The Secret Life of Pets.” tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Jaguar XE TV Spot, 'Master Plan' Featuring Tom Hiddleston, Nicholas Hoult

32.50% Digital Share of Voice, 2.1M Earned Online Views

2. 2016 Mazda3 TV Spot, 'Carried Away'

6.67% Digital Share of Voice, 481k Earned Online Views

3. MINI USA The MINI April Invitational TV Spot, 'This Isn't a Car'

5.57% Digital Share of Voice, 500 Earned Online Views

4. 2015 Dodge Charger SXT & SE TV Spot, 'Uncle Richie: No Debate'

2.90% Digital Share of Voice, 130k Earned Online Views

5. 2017 Chrysler Pacifica TV Spot, 'The Secret Life of Pets' Feat. Seth Meyers

2.74% Digital Share of Voice, 2k Earned Online Views

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