With the growing importance of technology, dealers realize the need for the latest and greatest easy-to-use technology that better connects with customers. They realize the need in order both to serve their customers better and keep pace with...
Enron is a name that many of us are growing tired of hearing. This whole situation stinks, but even in the retail automobile business there is a lesson to be learned. If you run a clean ship, make sure you use a CPA firm that understands enough...
A LOSING DEALERSHIP BECOMES A STAR PERFORMER under new management. The people and facilities are relatively unchanged except for its leadership. An average sales department becomes a team of superstars with the audition of a new manager and new...
Keeping it simple with cash conversions is the best approach. That is, if customer satisfaction is important to you. The traditional way of converting cash buyers is not only offensive to most buyers, but is largely ineffective. I've heard finance...
To see the 2002 Ward's e-Dealer 100, click here. Requires Adobe Acrobat Reader For free download, click here. Third-party online lead referral services still send the most Internet leads to the nation's top e-dealership operations, according to...
To see the 2002 Ward's e-Dealer 100 list, click here. Requires Adobe Acrobat Reader For free download, click here. It began at dinner five years ago, according to Mirza Thomas, Internet services director for the Jim Koons Automotive Companies...
I'm always amazed at the difficulty with which manufacturers speak to dealers; dealers to salespeople and salespeople to their customers. It seems that our brains shift from direct response to a cagy, manipulative behavior whenever there's a...
How often do we see a favored team lose an important game? Fairly often. It happened as recently as the Super Bowl and we see it each year during the NCAA basketball championship series. Is there anyone who believes the favored team wasn't capable...
Amy Sorenson recalls feeling irked at not getting any sort of thanks from a real estate agent. When we built a new house, he had to do nothing other than sign his name and come to the office to get his commission. When he got it, we got nary a...
You'll be using this Aston Martin DB 5 with modifications. Now, pay attention please. Windscreen: bulletproof, as are the side and rear windows. Revolving number plates naturally, valid all countries Anything else? Well, I won't keep you for more...