Ken Smith set a 2001 goal for Internet sales to total about 40% of his overall business. The Kellogg, ID-based dealer was off by about 22% - his 4,384 Internet sales in 2001 were 62% of his total volume. Revenue from the Internet department was 57...
The idea began at dinner five years ago Since then, dealership group's Internet sales staff has had a lot on their plates It began at dinner five years ago, according to Mirza Thomas, Internet services director for the Jim Koons Automotive...
Like many dealership body shop managers, Ronnie Brush sees technical training for his staff as a big line item in his budget. Many insurance companies' direct repair programs require participating shops to maintain the I-CAR Gold Class...
Four years ago, Bank of America's Floyd S. Robinson saw a need to use the Internet to streamline RV dealerships' floor planning. So Robinson, as president of the bank's specialty group which, among other things, finances recreational vehicles...
To see the 2002 Ward's e-Dealer 100, click here. Requires Adobe Acrobat Reader For free download, click here. Ken Smith set a 2001 goal for Internet sales to total about 40% of his overall business. The Kellogg, ID-based dealer was off by about 22...
Next to people, one of the hardest things in the parts department to manage are expenses. My research points to two underlying reasons. One, the manager lacks a grasp of what expenses to control or how to control them. Two, you're busting with...
Ninety-eight percent of sales people sell from nine to 11 vehicles a month and stay with a particular dealership about 10 months. The others the top 2% sell between 21 and 24 vehicles a month and stay with a particular dealership about 60 months...
Create a audience for accessory sales Are you finding yourself with an abundance of accessories, including expensive entertainment centers and navigation systems? Is the normal promotion with the showroom displays and spiffs for salespeople...
The old-fashioned telephone as well as modern computer equipment are among the tools of the trade for dealership Internet sales staffers. There's a point where the customer switches from online to the phone line for conversational interaction. One...
MOST DEALERS ARE GREAT COMMUNICATORS. Their job requires them to get their points across to customers, manufacturer field reps and staffers. Good communication skills also fuel effective public speaking. Some dealers run on empty there. But how...