Keeping it simple with cash conversions is the best approach. That is, if customer satisfaction is important to you. The traditional way of converting cash buyers is not only offensive to most buyers, but is largely ineffective. I've heard finance...
To see the 2002 Ward's e-Dealer 100, click here. Requires Adobe Acrobat Reader For free download, click here. Third-party online lead referral services still send the most Internet leads to the nation's top e-dealership operations, according to...
To see the 2002 Ward's e-Dealer 100 list, click here. Requires Adobe Acrobat Reader For free download, click here. It began at dinner five years ago, according to Mirza Thomas, Internet services director for the Jim Koons Automotive Companies...
I'm always amazed at the difficulty with which manufacturers speak to dealers; dealers to salespeople and salespeople to their customers. It seems that our brains shift from direct response to a cagy, manipulative behavior whenever there's a...
How often do we see a favored team lose an important game? Fairly often. It happened as recently as the Super Bowl and we see it each year during the NCAA basketball championship series. Is there anyone who believes the favored team wasn't capable...
Amy Sorenson recalls feeling irked at not getting any sort of thanks from a real estate agent. When we built a new house, he had to do nothing other than sign his name and come to the office to get his commission. When he got it, we got nary a...
You'll be using this Aston Martin DB 5 with modifications. Now, pay attention please. Windscreen: bulletproof, as are the side and rear windows. Revolving number plates naturally, valid all countries Anything else? Well, I won't keep you for more...
I remember being told by my sales manager to follow up on my sold customers. I was reluctant and procrastinated for as long as I could. He said my future sales and income depended on it, but I was young and unfocused on long-term success. Wake up...
IRVINE, CA Newspaper publisher Horace Greeley in the 1840's proclaimed Go West, young man. A lot of people are following that advice today. Only this time, it's not young hardy males making the trek westward to find wealth. Instead, it's...
75 Years Ago After more than three years of work, the first Volvo, a 4-door touring car, rolls out the doors of the Goteborg, Sweden, assembly plant on April 14, 1927. The first model, OV4, nicknamed Jakob, was the result of the collaboration...