Scion Commercial Tops Most Engaging Ads Rankings

The Scion ad switches places with last week’s No.1 commercial, a Mazda spot set to the Patsy Cline classic “Back in Baby’s Arms.”

WardsAuto Staff

March 30, 2016

1 Min Read
Scion wins with whimsy
Scion wins with whimsy.

A Scion ad tops the weekly Most Engaging Auto Ads chart, powered for WardsAuto by

The commercial stars a “recently liberated car dealership tube man.” A fun, goofy conceit, the spot moved up from the No. 2 spot in the previous ranking.

The previous No. 1, a Mazda spot set to the Patsy Cline classic “Back in Baby’s Arms,” drops to No. 2. The previous third- and fourth-place finishers, an Audi ad with an Iggy Pop soundtrack and a Dodge “Batman v Superman” cross-promotion, both hang on to their positions this week.

Entering the chart at No. 5 is a Buick March Madness Event commercial that plugs the brand’s RemoteLink app. tracks TV ads in real time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Scion iA TV Spot, 'Recently Liberated Car Dealership Tube Man'

22.85% Digital Share of Voice, 451k Earned Online Views

2. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

16.42% Digital Share of Voice, 383k Earned Online Views

3. Audi A4 TV Spot, 'Touch' Song by Iggy and the Stooges

9.19% Digital Share of Voice, 114k Earned Online Views

4. Dodge TV Spot, 'Batman v Superman: Dawn of Justice'

7.69% Digital Share of Voice, 643 Earned Online Views

2.40% Digital Share of Voice, 1k Earned Online Views

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